The Short List: Reebok, Kraft, Nestle, and more

Melanie Boulden, Vice President of Marketing at Reebok, discusses how their new #BeMoreHuman social media campaign pays tribute to Reebok’s roots of empowering women. Marketing Interactive >>

KFC generated social engagement through an interactive, four-hour Facebook Live event featuring cats playing on a cat tree shaped like Colonel Sanders. The live stream garnered 439,000 viewers over the four hours. Marketing Dive >>

Kraft took advantage of National Mac & Cheese Day to create a Twitter poll where their audience could decide whether a spoon or fork would be featured on Kraft Mac & Cheese boxes in 2019. Jennifer Healy, Head of Brand Building for Kraft Macaroni & Cheese, shared their strategy and goals for the campaign. PR Week >>

Nestle’s SweeTarts is promoting their new line of gummies through an Instagram influencer takeover that features influencer-generated content on digital platforms and a competition for fans to create a new gummy shape to increase online engagement. The Drum >>

Noha Abdalla is now the Vice President of Social Media Marketing at Hilton Worldwide. LinkedIn >>

Alissa Kolarik recently received a promotion to Social Media Manager at RPM International. LinkedIn >>

Papa John’s is hiring a Social Media Specialist with a strong understanding of social marketing, social media buying, and social listening to manage the community and improve overall engagement. (Louisville, KY) Careers at Papa John’s >>

Medtronic Diabetes is looking for a Social Media Marketing Specialist to build two-way engagement, create social media content and campaigns, and develop a positive online dialogue about diabetes care. (Northridge, CA) Medtronic Jobs >>

Sanofi is hiring an Associate Director of Digital Communications who has strong skills in social listening and analytics, experience with storytelling on a variety of social platforms, and who can create consistent brand cohesiveness on all channels. (Bridgewater, NJ) Sanofi Careers >>

WeWork is looking for a Director of Social Media that will uphold a cohesive storyline on all social channels, retain high levels of engagement, and lead social media strategy. (New York, NY) WeWork Careers >>