The Short List: Macy’s, Lenovo, Hilton, and more

Sarah O’Grady, Head of Global Social Strategy at Lenovo, discusses taking social media content risks and turning employees into advocates. Convince & Convert >>

Nike is collaborating with influencers to introduce a “60 Second PowerUp Challenge” encouraging children to take the first step in leading a more active lifestyle by posting their own one-minute activity video on Instagram with hashtags #60SecondPowerUp and #MadeToPlay. Benzinga >>

Macy’s redesigned its Instagram page to focus on street-style images and videos with material provided by their 300+ Style Crew Members. Marketing Dive >>

Kraft Foods’ Kool-Aid is promoting their new Kool-Aid Sparklers with a teen-targeted Snapchat campaign that features a branded filter and two new lenses. The Drum >>

Hilton Worldwide’s Megan McDonald received a promotion and is now the Senior Manager of Social Media Operations. LinkedIn >>

Mary-Jayne Trainor started a new role as the Senior Manager of Corporate Social Media at Intuitive Surgical after working in social media for over seven years at Philips. LinkedIn >>

Bette Ann Schlossberg started a new job at Lyft as their Director of Influencer Marketing. LinkedIn >>

Ferguson has an opening for a Field Marketing Specialist to support their digital marketing efforts in the Washington D.C. area. This role will oversee social media, SEO, SEM, email, and web on the local level. (Newport News, VA) Careers at Ferguson >>

T. Rowe Price is looking for a Lead Manager of Social Media Channels to create and manage content across their social portfolio. (Baltimore, MD) T. Rowe Price Jobs >>