The Short List: Kia, Hertz, Colgate and more

Britt Farrar — Senior Manager for Social Media Strategy at CarMax — gives an inside look at their viral “Greenie” campaign and her advice for executing real-time social media moments. SocialMedia.org Blog >>

Nathalie Choy, National Manager of Digital, Social, and CRM Marketing at Kia, shared that Kian — a Facebook Messenger chatbot they launched last November — has a 21 percent conversion rate, 14 percent higher than that of their website. Digiday >>

Hertz earned recognition for their revamped social customer care program. In 2017, their response time on Facebook and Twitter was less than 12 minutes while message volume increased to over 373,000. The Shorty Awards >>

Sony Pictures placed Snapchat Snapcodes on DVD and Blu-Ray copies of “Jumanji: Welcome to the Jungle” that unlock two branded World Lenses that turn the user’s surroundings into a 3D-animated jungle. Adweek >>

Brands like Bank of America, Procter & Gamble, PepsiCo, Coca-Cola, Colgate, Nestlé, and Target celebrated #WorldWaterDay through video campaigns, partnerships with nonprofits, and commitments to freshwater stewardship. Brandchannel >>

Coca-Cola is looking for a Senior Manager of Social Media Analytics to direct the listening and analytics function within their social intelligence company center. (Atlanta, GA) Careers at The Coca-Cola Company >>

CKE Restaurants is hiring a Director of Social Media and Content who will be responsible for leading the social strategy for the Carl’s Jr. and Hardee’s brands. (Franklin, TN) CKE Restaurants Careers >>

Charles Schwab is looking for a Senior Social Media Manager to develop and launch their new social media employee ambassador program. (Austin, TX) Schwab Career Home >>

Congratulations to Dusty DiMercurio for his new role as the Director Content Marketing and Social Media at Autodesk. LinkedIn >>

Ryal Curtis was recently promoted to the Lead Social Media Content Strategist at BlueCross BlueShield of South Carolina. LinkedIn >>