The Short List: H&M, Domino’s, Anheuser-Busch, and more

Domino’s is running a national ad campaign using Snapchat’s new “shoppable AR” lens feature. Meenakshi Nagarajan, Director of Digital Marketing, explains why augmented reality offers a unique opportunity for the company. Adweek >>

Budweiser’s multifaceted World Cup social media campaign made them the most discussed brand on Twitter over the course of the tournament. Brian Perkins, VP of Global Marketing for Budweiser at Anheuser-Busch InBev, shared how their team chose and executed the complex campaign. PR Week >>

QVC is boosting their digital and social strategies in promotions for their first-ever “Black Friday in July.” VP of Integrated Beauty Rob Robillard shares why they chose to utilize Facebook Live for their campaign. Glossy >>

H&M’s new millennial-focused brand, Nyden, used Instagram influencers and platform tools to connect with their audience and develop designs for its latest collection. Marketing Dive >>

Sprint brand Boost Mobile integrated content from their Snapchat hit series “Phone Swap” to create a 10% increase in ad awareness on the platform. Ad Exchanger >>

IHOP CMO Brad Haley discusses the details of their recent IHOb campaign to promote their non-breakfast menu items and how customers reacted across social media. PR Week >>

Dropbox is hiring a Social Media Manager to grow their brand marketing efforts through social media channels and campaigns, handle social listening to monitor conversations and trends, and collaborate with cross-functional partners to plan and publish content. (San Francisco, CA) Careers at Dropbox >>

Medtronic is looking for a Principal Global Consumer Marketing Specialist to develop global, insights-based consumer marketing campaigns with a particular focus on social and digital media. (Northridge, CA) Medtronic Jobs >>

Staples needs a Senior Manager of Public Relations and Social Media to lead a newly integrated function that drives brand awareness while protecting the brand’s image through reputation management. (Framingham, MA) Jobs at Staples >>

Wells Fargo is hiring a Social Media Content and Platform Strategy Team Manager who can define the content, platform, and voice strategy for the firm’s portfolio of social media presences. (Multiple locations) Wells Fargo Careers >>