The Short List: Subaru, Heinz, Estée Lauder, and more

Lauren Papasidero, the Corporate Social Media Specialist at Subaru, shared how her two-person team shifted their organic content strategy after Facebook changed its algorithm and the importance of their social media response rate to their audience relationship. SocialMedia.org Blog >>

Kate Gildea, Corporate Digital and Social Media Marketing Lead at Estée Lauder, launched their first multi-brand influencer campaign in August 2017. The brand received 120 pieces of content to help them reach over 3.3M users — doubling their brand’s reach and engagement targets. Mobile Marketing >>

The North Face committed to feature more women and girls in their marketing, messaging, and advertising. Their inaugural campaign, #SheMovesMountains, celebrates women who are pushing boundaries like NASA Scientist Tierra Guinn Fletcher. Brandchannel >>

Justice recently hosted the Live Justice Awards to celebrate the power of girls and raise awareness for Girls on the Run International. The show ran live on Youtube and Facebook and featured performances and guest speakers along with the young awardees. Girls’ Life >>

Celebrating National Tomato Day, Heinz launched a campaign where participants vote on whether a tomato is a vegetable or a fruit via the #tomatodebate hashtag on Twitter and Instagram. Marketing Dive >>

With Easter Sunday and April Fools falling on the same day, Peeps and Energizer naturally teamed up to announce that the Energizer Bunny is now the new Peeps Celebrity Creative Director — April Fools! Twitter >>

After receiving 30,000 tweets to bring PepsiCo’s Mountain Dew Baja Blast flavor to shelves, Mountain Dew launched a campaign encouraging fans of the cult favorite to use #BringBajaBlastBack to tweet about the lengths to which they’d go to get the soda back on shelves. MediaPost >>

Melly Ramirez with American Honda Motor Co. was promoted to Senior Social Media Specialist. LinkedIn >>

AT&T is looking for a Director of Social and Influencer Marketing within their Hello Lab. This role will be responsible digital and social strategy, execution, talent and partner communications, and relationship building. (El Segundo, CA) AT&T Careers >>

Victoria’s Secret is looking for a Director of Media and Digital Partnerships to work in tandem with the Director of Social Media to discover potential partnerships and value propositions. (New York, NY) L Brands Careers >>