The Short List: Coca-Cola, Nordstrom, Chipotle, and more

The J.M. Smucker Company’s Jif brand is tapping into the “sharenting trend” (where parents post online content to connect with other parents) with an interactive Facebook Live comedy show about parenting featuring Neil Patrick Harris. Marketing Dive >>

Brands like Chipotle took advantage of the IGTV launch by creating long-format videos for the platform. Executive Director of Customer Engagement at Chipotle, Tressie Lieberman, shared how they crafted their IGTV debut with a Mary Poppins-esque video which gained 10,000 views. Digiday >>

The Coca-Cola Company’s Peace Tea brand is working with a team of social media influencers to spread kindness online in their #ChoosePeace campaign. With each social media “like,” Coca-Cola will donate $1 to randomacts.org. BevNET >>

Courtyard by Marriott International is developing a new series on Facebook Watch that shows the behind-the-scenes lives of professional NFL players. Vice President of Courtyard Brand Marketing, Michael Dail, shared their goals around the series. Marriott News Center >>

To promote their annual anniversary sale, Nordstrom teamed up with popular comedians to create short video sketches that ask audiences to take part in the “Show Us How You #NSale” social media sweepstakes. PR Newswire >>

Ciena, Intuitive Surgical, and Boston Scientific recently joined the SocialMedia.org community! BtoB Social Media Leader Bo Gowan will lead Ciena’s membership, Senior Manager of Corporate Social Media Mary-Jayne Trainor will lead Intuitive Surgical’s, and Amanda Gebhard, Global Social Media Communications Manager, will chair Boston Scientific’s membership. SocialMedia.org Members >>

Shiseido brand bareMinerals is hiring a Director of Social Media who will execute social and digital strategy in the United States and supervise the social community along with its content. (New York, NY) Careers at Shiseido >>

Intel is looking for a Director of Social Media Marketing to lead audience insights, create content, and strategize social media planning. (Santa Clara, CA) Jobs at Intel >>

Uber is hiring a Director of Global Social & Content Marketing who specializes in storytelling across multiple global platforms, embodies brand values, and can create innovative campaigns. (San Francisco, CA) Uber Careers >>