The Short List: Cargill, Disney, Kit Kat, and more

Sue Serna, Global Social Media Lead at Cargill, shares how she manages a continually growing team and eliminates knowledge gaps to improve social across her organization. SocialMedia.org Blog >>

Ian Norton, the Director of Kit Kat and PayDay at The Hershey Company, discussed how they took a funny viral tweet and turned it into an authentic marketing moment. The Drum >>

The Coca-Cola Company’s Director of Social Media Strategy and Content, Katie O’Gorman, explains how their “Share a Coke” social video series is experimenting with long-form video content to engage Generation Z customers. The Business Journals >>

Disney, Universal, and Six Flags are partnering with Snapchat to bring augmented reality to their parks through interactive Snapchat lenses. Universal’s Chief Digital Officer, Chris Crayner, shares how successful the campaign has been for them. The Hollywood Reporter >>

PepsiCo’s Cheetos brand is driving brand engagement, earned media, and user-generated content with their “Win What You See” online contest where fans submit pictures of their curiously shaped Cheetos. Marketing Dive >>

Black & Veatch joined the SocialMedia.org community this week! Their membership will be led by Social Media Manager Gabe Prusak. SocialMedia.org Members >>

Timothy Carbonara recently received a promotion and is now the Social Media Manager at Motorola Solutions. LinkedIn >>

Farmers Insurance is hiring a Social Media Program Manager who will be responsible for establishing reporting processes, tracking campaign impacts, and providing strategy recommendations across social media channels. (Woodland Hills, CA) Farmers Careers >>

Fujifilm is looking for a Director of Marketing to manage and tell their product’s story across social media, print, digital, and PR channels. (Valhalla, NY) Fujifilm Jobs >>

Sony Music Entertainment is hiring a Director of Digital Marketing to develop creative campaigns, drive consumer interactions, and implement strategies to improve social across the organization. (New York, NY) Jobs at Sony >>