A look at Avnet’s Unofficial Unconference in Phoenix, hosted by Hanna Neitzke

This week, we kicked off our series of Unofficial Unconferences — private, peer-to-peer discussions in relaxed, 3-4 hour sessions hosted in our members’ offices.

Avnet’s Hanna Neitzke stepped up to host our very first one (along with the H&R Block and Hallmark teams in Kansas City and Cargill team in Twin Cities) — bringing together Phoenix-area social media leaders from: Apollo Education Group, ARAMARK, Arizona Public Service, Avnet, Dignity Health, Honeywell, and Synchrony.

They kicked off the meeting with breakfast discussions before moving into a fantastic Show & Tell talk on governance for global brands by Synchrony’s VP of Social Media, Nicole Johnson. They finished off the session with two rounds of unconferences — where attendees could talk about the topics that mattered most to them that day.

A huge thank you to Hanna for all the hard work she put into making this amazing meeting possible.

Everyone involved put together an incredible morning of brands-only conversations — and it was a huge success!

It’s so exciting to see members like Hanna giving back to the community like this and building strong connections with social media leaders in her own city.

This is the very start of our series — stay tuned for more updates as these continue across the country!