Stories from the people leading social media at the world’s greatest brands.

The Short List: Hallmark, Hilton, Cargill, Ubisoft, and more

H&R Block Director of Advertising and Social Media Wendy Fitch and Hallmark Director of Public Relations and Social Media Jaci Twidwell brought together Kansas City-based social media professionals from AMC Theaters, American Century Investments, AMU, Cerner Corporation, Garmin International, and Logitech for the first Unofficial Unconference. Blog >> Megan McDonald, Senior Manager of… Read More >

The Short List: Intel, Mars, Brooks Brothers, and more

John Bonini, Vice President and General Manager of VR, Gaming, and Esports at Intel, shared how they are partnering with the Smithsonian American Art Museum to showcase art from Burning Man via Snapchat. Next Reality News >> Samsung Electronics, The Kraft Heinz Company, Bank of America, L.L. Bean, AT&T, and Doritos were named OMMA Award… Read More >

The Short List: InterContinental Hotels Group, Terminix, 7-Eleven, and more

Social Media Manager Allison Langille shared how United Technologies developed an interactive campaign that won PR News’ Social Media Facebook Contest award. >> Carl’s Junior and Hardee’s are promoting their new Froot Loops donuts with a playful digital campaign encouraging fans to use #NotMilk to showcase their best “Not Milk” mustaches on social media. The… Read More >

The Short List: Aetna, Mercedes-Benz, Gap, and more

Kim McCullough, Vice President of Marketing for Jaguar Land Rover, discussed the reasoning behind their decision to develop their “Well Storied” video series exclusively for web and social channels. Forbes >> Aetna Vice President of Communications Kieran Fagan shared how they approach social media, tailor their messages, and measure their efforts as a brand in… Read More >

The Short List: adidas, Kohl’s, Bacardi, and more

Bacardi Global Creative Excellence Director Laila Mignoni discussed their new SoundCloud-focused campaign and why they chose to use the platform to foster branding and nurture community. AdExchanger >> VP of Brand Activation at adidas, Kelly Olmstead, shared how they’ll be live-streaming high school football games on Twitter to tap into their audience’s love of football… Read More >

The Short List: Kohler, Macy’s, Kraft Foods, and more

Brittany Hennessy, Director of Influencer Strategy and Talent Partnerships at Hearst, discusses working with social media influencers to target younger generations, amplify products, and tell brand stories. Marketing Dive >> American Eagle brand Aerie is taking an authentic approach to their YouTube strategy by mimicking user-generated content and enlisting body-positive influencers to star in causal,… Read More >