SocialMedia.org Spring Board Meeting

Grab a seat at the table! This sit-down lunch is the perfect opportunity to meet all of the great social media leaders you’ll get to know at the Board Meeting.

Following our afternoon of conversations and Show & Tell Talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).

The tables will be divided into functional areas so leaders can pick where they want to sit and connect with others who are interested in the same function: digital/paid social, social care/community management, brand reputation/comms, employee advocacy, executive social, governance, influencers, and social listening.

During lunch, the tables will be divided into industries so leaders can pick where they want to sit and connect with others who are leading social media in the same space: FinServ/insurance, pharma/healthcare, retail/CPG, tech/SaaS, transportation/manufacturing, travel/hospitality, and utility/energy.

EXAMPLE TOPICS

• Budget constraints: Stretching your social media dollars
• Which AI tools are helping improve team efficiency
• Global social: Optimizing regional collaboration and strategies
• Agency support and oversight models for improving performance
• Maintaining a DEI-informed social media strategy
• Twitter/X: What role does it play in your social media strategy now?
• Refining your talent marketing strategy on social media

EXAMPLE TOPICS

• TikTok: Strategies for leveling up
• Optimizing BtoB lead gen tactics on social media
• Enhancing employee social media guidelines and policies
• Leveraging the value of executive’s social media presence
• Organic social media: Finding ways to innovate
• Refining your paid social media mix amid platform uncertainty
• Brand reputation: Dealing with negativity on social media

EXAMPLE TOPICS

• BtoB brands: Cultivating customer loyalty on social media
• Social team structure: Ensuring alignment with organizational goals
• Re-evaluating Reddit’s place in your social media strategy
• Operationalizing social listening insights across the enterprise
• Your career: What’s next for social media leaders?
• Team management: Upskilling your team while fighting burnout
• Scaling employee advocacy programs

EXAMPLE TOPICS

• Upgrading your performance reporting and dashboards
• Social governance: Combating social media sprawl
• The influencer economy: Managing your brand’s approach
• Demonstrating the value of social media to leadership
• Crafting a winning social commerce strategy
• Up-leveling social care operations and automation
• Lean teams: Doing more with fewer resources