SocialMedia.org

Board Meeting 53

June 16-17, 2020 • New York

Brands only. Confidential. Conversations.

Board Meeting 53 Agenda:

Tuesday, June 16

12:00 PMLunch Discussions
Get here on time at noon and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at the meeting.
12:50 PMChoose Your Show & Tell Talk and Head to the Room
1:00 PMAccount-based marketing and social selling: How Travelers is bringing together sales and marketing for business success
Mary Kelleher and Jim O’Brien, Travelers

Social selling and account-based marketing are fast becoming the new way that BtoB sales and marketing teams work together. But the barriers to entry can be high, from a dizzying array of platform considerations to measurement challenges, resource constraints, and cultural barriers. Social Selling Marketing Manager Mary Kelleher and 2VP of Digital and Social Marketing Jim O’Brien found a way to start and maintain a practice at Travelers Insurance that not only keeps building and acting on learnings, but has begun to demonstrate measurable business outcomes.
How we built this: FedEx News Engine
Alex Shockey and Traci Stubblefield, FedEx

When a brand wants to change the narrative, social media is pivotal. Learn how FedEx's Manager of Social Media & Content, Alex Shcokey, and Manager of Strategic Planning and Measurement (Global Media), Traci Stubblefield, turned their content creation process into a "News Engine" -- a process built to change perception of the brand with social media at the tip of the spear.
1:30 PMSwitch Rooms
1:45 PMShow & Tell
Speaker coming soon!
Show & Tell
Speaker coming soon!
2:15 PMSwitch Rooms
2:30 PMShow & Tell
Speaker coming soon!
Show & Tell
Speaker coming soon!
3:00 PMSnack Break
3:30 PM Show & Tell
Speaker coming soon!
Show & Tell
Speaker coming soon!
4:00 PMSwitch Rooms
4:15 PMShow & Tell
Speaker coming soon!
Show & Tell
Speaker coming soon!
4:45 PMAdjourn
5:30 PMMember Dinner
Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Wednesday, June 17

8:00 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
9:00 AMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics coming soon!
9:30 AMSwitch Rooms
9:40 AMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics coming soon!
10:10 AMSnack Break
10:40 AMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics coming soon!
11:10 AMSwitch Rooms
11:20 AMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics coming soon!
11:50 AMHead to Lunch
12:00 PMLunch Discussions
1:00 PM Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about. Past topics have included:

  • Best practices to amplify news and media relations via social

  • Calculating ROI value for social care

  • Finding and incorporating influencers into social media strategy

  • Launching a company-wide employee advocacy program

  • Communicating to executives in a reserved and cautious environment

  • Managing Instagram API restrictions

  • How do you deal with brand boycotts on social? Response plan?

1:10 PMUnconference Round 1
1:40 PMBreak
1:50 PMUnconference Round 2
2:20 PMSnack Break
2:50 PMUnconference Round 3
3:20 PMBreak
3:30 PMUnconference Round 4
4:00 PMAdjourn