SocialMedia.org

Leadership Retreat

December 4-5, 2019
Washington, D.C.

Exclusively for SocialMedia.org Board Chairs.
No Vendors. Confidential. Conversations.

Leadership Retreat Agenda:

Wednesday, December 4

8:00 AMPrivate Briefing at the Pentagon
We've been invited to the Pentagon to have high-level discussions around two vitally important topics: foreign interference and influence in U.S. social media and managing social media in a crisis. There will be a dialogue between SocialMedia.org Board Chairs, the Department of Defense, and military leadership.
12:00 PMLunch Discussions
Get here on time at noon and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at the retreat.
12:40 PMBreak
12:50 PMConversation with a Special Guest
Mary Engle, Federal Trade Commission

We'll have an exclusive chat with the FTC's Associate Director for Advertising Practices, Mary Engle, on social media policies. The Division of Advertising Practices enforces truth-in-advertising principles for national advertising matters, including claims about food, dietary supplements, and medical devices, as well as social media and digital technology marketing practices. Ms. Engle joined the FTC in 1990, has held a number of management positions in the FTC’s Bureau of Consumer Protection, and has served as an advisor to a Commissioner.
1:30 PMBreak
1:40 PMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics include:

  • Career path: Moving beyond social -- Led by Chad Parizman, Pfizer

  • Leading social media strategy across multiple brands -- Led by Rachel Krupitsky, Penguin Random House

2:10 PMBreak
2:20 PMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics include:

  • Social governance: The evolving challenge of keeping our accounts safe -- Led by Sue Serna, Cargill

  • How organic content drives engagement -- Led by Marshall Wright, Funimation

2:50 PMSnack Break
3:05 PMUnconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about.

Past topics have included:

  • Getting alignment and working with teams outside your own

  • Restructuring your social team for the future

  • Handling changes to platforms: How do you stay informed about platform changes?

  • Keeping up the ever-changing social media marketing skillset

  • Working with your in-house social agency: How to you make sure they "get" social?

  • Proving the value of social to the C-suite

  • Social media's role in crisis management

  • Creating a workflow from strategy to development to curation

  • Social media's role in public policy

  • Marketing yourself: Becoming a thought leader

3:10 PMUnconference Rounds
3:40 PM Break
3:50 PMUnconference Rounds
4:20 PMBreak
4:30 PMGroup Discussion
5:00 PMMake Friends, Relax, and Walk to Member Dinner
5:30 PMMember Dinner
After our first day of sessions, we'll end with a great meal together. We'll continue our conversations from the afternoon, and you'll compare notes and build relationships with your fellow social media leaders.

Thursday, December 5

8:30 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour.
9:10 AMBreak
9:20 AMConversation with a Special Guest
Jim VandeHei and Sara Fischer, Axios

Facebook, YouTube, and Twitter in front of Congress. Presidential candidates talking about break up big tech. Data rules and privacy scandals. As a big brand with a social media presence, you're going to find yourself at the center of a fast-escalating war on social media.

We'll have an exclusive chat with Jim VandeHei, the co-founder and CEO of Axios and the former executive editor and co-founder of Politico, and Sara Fischer, Media Reporter for Axios, to get an inside view on what's happening and what's next. They'll discuss how Washington, D.C. has found social media and how it could affect all of us.

10:05 AMBreak
10:15 AMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics include:

  • Interview strategies for social media talent -- Led by Jenny Wilburn, INVISTA

  • Community management: In-house vs. agency -- Led by Todd Miller, Wawa

10:45 AMBreak
10:55 AMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics include:

  • Socializing social internally -- Led by Lisa Klueppel, Exact Sciences

  • When big brands get targeted: How do you handle social media rumors and misinformation, pay-to-play review sites, etc.? -- Led by Laura Lee, Nestle Purina PetCare

11:25 AMBreak
11:35 AMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics include:

  • Best practices for leading a social care team -- Led by Josh Polk, American Electric Power

  • Content trends for 2020 -- Led by Shelby Khan, Cloudera

12:05 PMBreak
12:15 PMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics include:

  • Preparing for 2020 elections: Going big? Cutting back? Ignoring it? -- Led by Jayme Meyer, Exxon Mobil Corporation

  • Aligning multiple groups within social media to work cohesively -- Led by Nick Sucich, United States Postal Service

12:45 PMLunch Discussions
1:20 PMBreak
1:30 PM Unconference Rounds
2:00 PMBreak
2:10 PMUnconference Rounds
2:40 PMBreak
2:50 PMUnconference Rounds
3:20 PMEnd of Sessions -- Say Goodbye!