Member Meeting 50

Member Meeting 50

October 8-9, 2019 • Chicago

Brands only. Confidential. Conversations.

Member Meeting 50 Agenda:

Tuesday, October 8

(Members and Invited Guests)

12:00 PMLunch Discussions
Get here on time at noon and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at the meeting.
12:50 PMChoose Your Show & Tell Talk and Head to the Room
1:00 PMLaunching an employee advocacy program
Kristen O'Neill, TransUnion

Social Media Manager Kristen O'Neill will share an inside look at how she's gotten two employee advocacy programs off the ground, starting from the initial process of getting buy-in, to selecting and onboarding participants -- all the way through ongoing engagement and scaling. Kristen will talk about what worked well, unexpected challenges, and what she'd do differently next time.
Influencer marketing: A slam dunk
Jim Durkin and Chris Kernstock, Red Lobster

Together, we'll see how an inventive, influencer-driven marketing approach tied the Red Lobster brand to a culturally relevant event – the NBA Slam Dunk Contest. Digital Brand Manager Jim Durkin and Marketing Assistant of Social Content Chris Kernstock will walk through concept ideation, details on execution, and how the team delivered on metrics to make this campaign a success.
1:30 PMSwitch Rooms
1:45 PMThe quest for brand consistency: Guidelines, training, and the power of saying 'no'
Molly James-Lundak, AbbVie

Senior Director of Corporate Digital Marketing Molly James-Lundak will share how AbbVie manages the ongoing quest to deliver a consistent brand when content comes from 50 different places. Molly will cover their guidelines, training process, and how they push back to protect the brand. Over the past five years they've made significant progress, but revolving doors and changing trends and tastes require diligence in putting your best brand forward.
Listen and subscribe: Developing and socializing a corporate podcast
Tyler Litchenberger, Toyota

Have you ever learned something new about your company and thought, "Wow, that would make a great podcast episode."? Well, Tyler Litchenberger and her team at Toyota lived through that scenario and actually did start a podcast called Toyota Untold. Tyler will explain how they developed and marketed their corporate podcast both internally and externally from start to finish.
2:15 PMSwitch Rooms
2:30 PMShow & Tell
Speaker coming soon!
Show & Tell
Speaker coming soon!
3:00 PMSnack Break
3:30 PM Show & Tell
Speaker coming soon!
Show & Tell
Speaker coming soon!
4:00 PMSwitch Rooms
4:15 PMShow & Tell
Speaker coming soon!
Show & Tell
Speaker coming soon!
4:45 PMAdjourn
5:30 PMMember Dinner
Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Wednesday, October 9

(Members Only)

8:00 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
9:00 AMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics include:

  • Social listening and crisis mitigation -- Led by Kate Porter, Fidelity Investments

  • More topics to be announced soon!

9:30 AMSwitch Rooms
9:40 AMMember-Led Discussions
Topics coming soon!
10:10 AMSnack Break
10:40 AMMember-Led Discussions
Topics coming soon!
11:10 AMSwitch Rooms
11:20 AMMember-Led Discussions
Topics coming soon!
11:50 AMHead to Lunch
12:00 PMLunch Discussions
1:00 PM Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about.
1:10 PMUnconference Round 1
1:40 PMBreak
1:50 PMUnconference Round 2
2:20 PMSnack Break
2:50 PMUnconference Round 3
3:20 PMBreak
3:30 PMUnconference Round 4
4:00 PMAdjourn