Mini Member Meeting Chicago

October 8, 2019

Here’s what you need to know for the meeting. Please RSVP below.

Who Attended

Abbott, AbbVie, Ace Hardware, Allstate, Amer Sports, American Electric Power, American Family Insurance, Andersen Corporation, Auto-Owners Insurance Group, Autodesk, Big Lots, Blue Cross Blue Shield of North Carolina, Boeing, Boston Scientific, BP Worldwide, Brookdale Senior Living, Capital One, Cargill, Carrier, Caterpillar, Centene, Chubb, Coca-Cola Company, Con Edison, Corning Incorporated, CUNA Mutual Group, Darden, Dart Corporation, Delaware North, Discount Tire, Discover Financial Services, Dropbox, Emory University, Enterprise Holdings, Equinix, Exact Sciences, Express Employment Professionals, Express Scripts, Exxon Mobil Corporation, Farmers Insurance, FedEx, Fidelity Investments, First Republic Bank, Flex, Florida Power & Light Company, GE Appliances, General Electric, Georgia-Pacific, Grainger, Hallmark, Hilti, Hilton, Hologic, Intel, INVISTA, Johns Hopkins Medicine, Johnsonville Sausage, Jones Lang LaSalle, Kellogg Company, Kelly Services, Kimberly-Clark, Koch Industries, Kohl’s Department Stores, Kohler, L3Harris Technologies, Lenovo, Logitech, Lundbeck, Marriott International, MassMutual, McDonald’s, Medtronic, MGM Resorts, MillerCoors, Mondelez International, Nissan North America, NRG Energy, Papa John’s, Paychex, Paycom, Pearson Education, Pfizer, Phillips 66, Principal Financial Group, Publix Super Markets, Inc., Red Lobster, Reinsurance Group of America, REV Group, Royal Bank of Canada, Rust-Oleum, Securian Financial, ServiceNow, Snap-on, Steelcase, T. Rowe Price, Takeda Pharmaceuticals, Toll Brothers, Toyota, TransUnion, UL LLC, United, United Technologies Corporation, UPS, USG, Vanguard, Voya Financial, Walgreens Boots Alliance, Wells Fargo, Wyndham Destinations, and Zurich in North America.

Important Notes

  1. Only RSVP if you can definitely attend. This is a structured conversation with facilitators and limited seats. (If you can’t make it, please give us enough warning to invite someone from the waitlist.)
  2. This meeting is confidential. You will be required to agree to our confidentiality rules when you register.


  • Tuesday, October 8, 2019.
  • Convene — 16 West Adams Street, Chicago, IL 60603.
  • 9:00 AM – 5:45 PM. Discussions start promptly at 9:00 AM, please be on time.

Please note: Non-members have to leave the facility at 4:59 PM. The members-only portion of the confidential Member Meeting begins at 5:00 PM with our Member Dinner.

What Happened

  • 9:00 AM – 9:30 AM — Breakfast Discussions and Introduction
  • 9:30 AM – 10:45 AM — Facilitated Conversation on Balancing Paid and Organic:
    • Can brands have success with organic content in 2019, or is paid the only way to go? Together, we’ll benchmark our current content mix and discuss what paid and organic strategies are working for our brands. At a leadership level, we’ll discuss how our approach to both differs by channel, how we’re measuring effectiveness and reporting, and who owns paid and organic as teams evolve.
  • 10:55 AM – 12:00 PM — Small Group Discussions
  • 12:00 PM – 1:00 PM — Lunch Discussions
  • 1:00 PM – 4:45 PM — Confidential Case Studies on Social Media Programs:
    • TransUnion’s Kristen O’Neill on launching an employee advocacy program.
    • Red Lobster’s Jim Durkin & Chris Kernstock on influencer marketing.
    • AbbVie’s Molly James-Lundak on the quest for brand consistency: guidelines, training, and the power of saying ‘no.’
    • Toyota’s Tyler Litchenberger on developing and socializing a corporate podcast.
    • MGM Resorts International’s Derek Schoen on signal-based paid social media.
    • Rust-Oleum’s Lisa Bialecki Young and Lindsay Scott on how to save money with user-generated social media ads.
    • UTC’s Siobhan Murray and Jackie Iacovazzi on how they leveraged their policy Twitter handle to tell the story of their recent event on Capitol Hill.
    • Logitech’s Carla Meyer on leveraging Instagram Stories.
    • Georgia-Pacific’s Megg Fligg on moving away from a Center of Excellence model.
    • Fidelity Investments’ Kate Porter on utilizing real-time social alerts for crisis, competitors, content, and intel.
  • 4:45 – 5:45 PM — Happy Hour


Who’s going to be there?

Everyone in the room will be leading a social media program at a big company. This is a meeting for people like you, with jobs like yours, at companies like yours — and problems like yours.

No vendors, sponsors, press, small businesses, or junior/front-line staff allowed.

Attendees will be from member companies and invited guests from similarly-sized companies.

What are we going to discuss?

You’ll get candid, honest insights from experienced peers. Bring a list of the things you’re working on right now. We’d love to help.

Some early topics that have been suggested include:

  • Best practices to amplify news and media relations via social
  • Calculating ROI value for social care
  • Finding and incorporating influencers into social media strategy
  • Launching a company-wide employee advocacy program
  • Communicating to executives in a reserved and cautious environment
  • Managing Instagram API restrictions
  • How do you deal with brand boycotts on social?

What’s the format?

Here’s an explanation of the format from one of our other meetings. We’ve been running similar meetings for the past 12 years — it’s a very efficient format to get high value in limited time.

Why is there no fee and who is funding this? is a community for people leading social media at the world’s greatest brands. We have members-only meetings about four times a year. Because our meetings are confidential, we host smaller meetings for guests to see what we do. In total transparency, we think you’re going to love it and will want to join the community.

Registration is Closed