Mini Member Meeting Philadelphia

July 16, 2019

Here’s what you need to know for the meeting.

Who Attended the Meeting

Ace Hardware, Allergan, American Electric Power, American Family Insurance, Amica Mutual Insurance, Andersen Corporation, Audi of America, Auto-Owners Insurance Group, Big Lots, Bimbo Bakeries, Brother International Corporation, Cambia Health Solutions, Capital One, Choice Hotels International, Chubb, Ciena, Citrix, Comcast, Conagra Brands, David Weekley Homes, Delaware North, Discovery Inc., Dominion Energy, Emory University, Enterprise Holdings, Exact Sciences, Exelon Corporation, ExxonMobil, Farmers Insurance, Fidelity Investments, Freddie Mac, Genworth, Henry Schein, Hologic, Intel, Intuitive Surgical, John Deere, Johns Hopkins Medicine, Johnsonville Sausage, JPMorgan Chase, KeyBank, Kia Motors America, Kiewit, Kohler, Lenovo, Marriott International, Marvin Windows and Doors, MassMutual, MetLife, NCR Corporation, Nissan North America, Novartis, NRG Energy, Nu Skin Enterprises, Papa John’s International, Paychex, Paycom, Pearson Education, PerkinElmer, Pfizer, Phillips 66, Prudential Financial, Rust-Oleum, Safelite AutoGlass, Sallie Mae, Scholastic, Securian Financial, Sheetz, Siemens Healthineers, Signet Jewelers, Solvay Group, Synchrony, T. Rowe Price, TD Bank Group, TE Connectivity, Thrivent Financial, The TJX Companies, Toll Brothers, Toyota, Travelers, UBS, UL LLC, United States Postal Service, United Technologies Corporation, UnitedHealth Group, Vanderbilt University Medical Center, Vanguard, Veolia, Wawa, Webster Bank, Wells Fargo, and Xerox.

Important Notes

  1. Only RSVP if you can definitely attend. This is a structured conversation with facilitators and limited seats. (If you can’t make it, please give us enough warning to invite someone from the waitlist.)
  2. This meeting is confidential. You will be required to agree to our confidentiality rules when you register.


  • Tuesday, July 16, 2019.
  • Convene at CityView — 30 South 17th Street, Philadelphia, PA 19103.
  • 9:00 AM – 4:45 PM. Discussions start promptly at 9:00 AM, please be on time.

Please note: Non-members have to leave the facility at 4:59 PM. The members-only portion of the confidential Member Meeting begins at 5:00 PM with our Member Dinner.

What Happened

  • 9:00 AM – 9:30 AM — Breakfast Discussions and Introduction
  • 9:30 AM – 10:45 AM — Facilitated Conversation on Diversifying your Social Platform Strategy:
    • Let’s face it, a change to Facebook’s algorithm or an Instagram update can wreak havoc on your social media strategy. And it’s an even bigger challenge if all your eggs are in one basket. In this conversation, we’ll benchmark our platform diversification strategies, our channel mixes, and the challenges and successes we face with each platform. We’ll also discuss how we’re approaching organic and paid spend on various platforms.
  • 10:55 AM – 12:00 PM — Small Group Discussions
  • 12:00 PM – 1:00 PM — Lunch Discussions
  • 1:00 PM – 4:45 PM — Confidential Case Studies on Social Media Programs:
    • Intel’s George Olexa on transforming social content for a BtoB world.
    • United States Postal Service’s Nicholas Sucich on social business intelligence and understanding the conversation about your business.
    • Nissan North America’s Anne McGraw on social media marketing at events.
    • Vanguard’s Tamara Scott on client engagement in a regulated industry.
    • Signet Jewelers’ Karen O’Brien on leveraging social marketing to drive both online and offline consumer journeys.
    • John Deere’s Jen Hartmann on how to know for sure if it’s really a crisis.
    • Hologic’s Abigail Scott on leveraging awareness days to amplify your brand.
    • Farmers Insurance’s Jeremy Humphries on how to achieve “lift” with value-based content marketing.
    • ExxonMobil’s Jayme Meyer on using social media training to drive business outcomes.
    • Comcast’s Nader Ali-Hassan on social marketing through live video.


Who’s going to be there?

Everyone in the room will be leading a social media program at a big company. This is a meeting for people like you, with jobs like yours, at companies like yours — and problems like yours.

No vendors, sponsors, press, small businesses, or junior/front-line staff allowed.

Attendees will be from member companies and invited guests from similarly-sized companies.

What are we going to discuss?

You’ll get candid, honest insights from experienced peers. Bring a list of the things you’re working on right now. We’d love to help.

Some early topics that have been suggested include:

  • Best practices to amplify news and media relations via social
  • Calculating ROI value for social care
  • Finding and incorporating influencers into social media strategy
  • Launching a company-wide employee advocacy program
  • Communicating to executives in a reserved and cautious environment
  • Managing Instagram API restrictions
  • How do you deal with brand boycotts on social?

What’s the format?

Here’s an explanation of the format from one of our other meetings. We’ve been running similar meetings for the past 12 years — it’s a very efficient format to get high value in limited time.

Why is there no fee and who is funding this? is a community for people leading social media at the world’s greatest brands. We have members-only meetings about four times a year. Because our meetings are confidential, we host smaller meetings for guests to see what we do. In total transparency, we think you’re going to love it and will want to join the community.

Registration is closed