Mini Member Meeting New York City

April 11, 2019

Here’s what you need to know for the meeting. Please RSVP below.

Who Attended

Beiersdorf, Bristol-Myers Squibb, Brooks Brothers, Campbell Soup Co., Charter Communications, Con Edison, Henry Schein, Hess, Kaplan, LexisNexis, MetLife, Penguin Random House, Pfizer, Siemens Healthineers, TripAdvisor, Wiley, and Williams-Sonoma.

Important Notes

  1. Only RSVP if you can definitely attend. This is a structured conversation with facilitators and limited seats. (If you can’t make it, please give us enough warning to invite someone from the waitlist.)
  2. This meeting is confidential. You will be required to agree to our confidentiality rules when you register.


  • Thursday, April 11, 2019.
  • AMA Conference Center — 1601 Broadway, 8th Floor, New York, NY 10019.
  • 1:00 PM – 4:00 PM. Discussions start promptly at 1:00 PM, please be on time.

What’s Going to Happen

  • 1:00 PM – 1:30 PM — Lunch Discussions and Introduction
  • 1:30 PM – 2:45 PM — Facilitated Conversation on Social Media Metrics and ROI: Demonstrating the impact of our social media programs is one of our more challenging responsibilities and many of us go about it differently. In this conversation, we’ll benchmark together by discussing what we are measuring, how we’re measuring, who owns measurement, and how we’re reporting our data in a way that is easily digestible and tells the broader social story.
  • 2:55 PM – 4:00 PM — Small Group Discussions


Who’s going to be there?

Everyone in the room will be leading a social media program at a big company. This is a meeting for people like you, with jobs like yours, at companies like yours — and problems like yours.

No vendors, sponsors, press, small businesses, or junior / front-line staff allowed.

Attendees will be from member companies and invited guests from similarly-sized companies.

What are we going to discuss?

You’ll get candid, honest insights from experienced peers. Bring a list of the things you’re working on right now. We’d love to help.

Some early topics that have been suggested include:

  • Best practices to amplify news and media relations via social
  • Calculating ROI value for social care
  • Finding and incorporating influencers into social media strategy
  • Launching a company-wide employee advocacy program
  • Communicating to executives in a reserved and cautious environment
  • Managing Instagram API restrictions
  • How do you deal with brand boycotts on social?

What’s the format?

Here’s an explanation of the format from one of our other meetings. We’ve been running similar meetings for the past 12 years — it’s a very efficient format to get high value in limited time.

Why is there no fee and who is funding this? is a community for people leading social media at the world’s greatest brands. We have members-only meetings about four times a year. Because our meetings are confidential, we host smaller meetings for guests to see what we do. In total transparency, we think you’re going to love it and will want to join the community.

Registration is Closed