Leadership Retreat

December 12-13, 2018 • Austin, TX

Exclusively for Board Chairs.

Leadership Retreat Agenda:

Wednesday, December 12

8:00 AMShuttle Leaves from Hotel
8:30 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour.
9:15 AMWelcome and Introduction
9:30 AMGroup Activity
10:30 AMBreak
10:45 AMMember-Led Discussions
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topics for this session include:

  • Handling changes to platforms -- Led by Kristen Livesay at Takeda Pharmaceuticals

  • How do you handle the intersection between social marketing and PR roles/responsibilities in your company? -- Led by Kim Atkinson at InterContinental Hotels Group

11:15 AMBreak
11:30 AMMember-Led Discussions
Topics for this session include:

  • Jack of all trades, master of none: Keeping up with the ever-changing social media marketing skillset -- Led by Sarah O’Grady at Lenovo

  • Paid media management -- Led by Amber Campeau at 3M

12:00 PMBreak
12:15 PMMember-Led Discussions
Topics for this session include:

  • Managing agencies -- Led by Sue Serna at Cargill

  • Ensuring your in-house creative team “gets” social -- Led by DJ Hamm at Securian Financial

12:45 PMLunch Discussions
We'll continue the day with a big lunch together. It's Austin, so it'll be tasty -- and there'll be as much tofu as there is meat.
1:30 PM "Technology and the Future of Humanity" with special guest Byron Reese
Since our very beginning, humans have used technology to multiply what we are able to do. Now, as technological advances come at such dizzying speeds, some are left wondering what our future as a species looks like. Will we end up in some dystopian world where our technology has destroyed all jobs and run amok? Author Byron Reese doesn't think so. He sees an incredibly bright future for us, and in this talk, he explores how we will bring about the sort utopia people have dreamed of for millennia.
2:15 PMBreak
2:30 PMUnconference Introduction
2:40 PMUnconference Rounds
3:10 PMBreak
3:20 PMUnconference Rounds
3:50 PMBreak
4:00 PMUnconference Rounds
4:30 PMMake Friends, Relax and Get Ready to Head Downtown
5:00 PMShuttle Back to Downtown
We'll bus everyone back downtown for our big dinner together in the heart of Austin.
5:30 PMDinner Discussions
After our first day of sessions, we'll end with a great meal together. We'll continue our conversations from the afternoon, and you'll compare notes and build relationships with your fellow social media leaders.
7:30 PMEvening Ends
After dinner, you'll have time to explore Downtown Austin with your new friends. Check out a concert, grab a drink, and hang out in the live music capital of the world.

Thursday, December 13

8:00 AMShuttle Leaves from Hotel
8:30 AMBreakfast Discussions
9:30 AM"Empathy and Leadership" with special guest Doreen Lorenzo
As a social media leader, you're at the interface of all the human emotion being thrown at your company. Learn to develop the empathy skills to respond and build organizational structures to expand those skills to your team.

Doreen Lorenzo is a successful leader of global creative firms; as the former president of frog design and Quirky, she advised Fortune 100 companies on design and innovation issues for decades. In September of 2017, she was appointed Assistant Dean of the new School of Design and Creative Technologies at The University of Texas at Austin.
10:15 AMBreak
10:25 AMMember-Led Discussions
Topics for this session include:

  • The social CEO -- Led by Chad Parizman at Pfizer

  • Getting social a seat at the table -- Led by Lindsay Tiles at Charles Schwab

10:55 AMBreak
11:05 AMMember-Led Discussions
Topics for this session include:

  • Proving the value of social to executives -- Led by Julia Perry at Cracker Barrel Old Country Store

  • Content strategy, development, curation, and workflow -- Led by Sarah Shehata at First American Financial

11:35 AMGroup Activity
12:00 PMLunch Discussions
We'll break for lunch together to enjoy some great local food. We'll keep the conversations going as we re-energize and explore the ranch.
12:50 PM Unconference Rounds
1:20 PMBreak
1:30 PMUnconference Rounds
2:00 PMEnd of Sessions -- Say Goodbye!
We'll end right on time with shuttles to help you get back to the hotel downtown.