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Social media leaders host Clubhouse conversation on 2021 job descriptions

SocialMedia.org members Anita Veszeli from Ericsson, Tom Buchheim from American Family Insurance, and other social media leaders came together for a conversation on Clubhouse on why social media job descriptions need to change in 2021.

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Social Media Leader List

Stories of people leading social media at the world's greatest brands. If you're leading social media at a big brand, you belong in this family.

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  • SocialMedia.org members Lucy Kemmitz and Micah Laney to speak at Social Fresh 2022
  • Citi promotes Taylor Duggan to VP of U.S. Consumer Social Media
  • Baker Hughes’ Julie Cochran shares diverse list of skills social media leaders need at a big brand
  • Sprinklr awards SocialMedia.org members from Nationwide and Dell
  • Walmart’s VP of Brand on new livestream social media series
  • Tyson Foods promotes new Senior Director of Enterprise Communications
  • SocialMedia.org Members Logitech and Target featured as stand out brands on social media
  • CMOs from Chipotle, CHS, Aerie, and more share what they look for in agency partners
  • Four Seasons Hotels and Resorts welcomes new Director of Social Media Marketing
  • KFC shifts social media strategy with new CMO Nick Chavez
  • Megan Mitchell promoted to Creative Director at United Airlines
  • Twitter announces best Super Bowl campaigns — including SocialMedia.org Members Expedia Group
  • Alcon promotes new Global Social Media Marketing Head
  • Forbes shares Santhi Ramesh’s social media tips on AR and VR experiences
  • Subway CMO explains the brand’s social media refresh
  • Jack in the Box names new Senior Director of Marketing Communications
  • LIFEWTR VP of Marketing on promoting the Black creative community on social media
  • Aolani Donegan starts new social media role at Advance Auto Parts
  • Three SocialMedia.org members name most influential social intelligence professionals
  • Instacart Head of Marketing on TikTok Superbowl campaign
  • Nine SocialMedia.org member companies celebrated anniversaries with the community
  • Ericsson’s Director of Social Media and Advocacy on the growing appeal of employee advocacy
  • Esri’s Sarah Evans shares BtoB social strategy
  • Andrea Sherman promoted to Senior Communications Director position at Wiley
  • Natalie Salim explains Ulta Beauty’s AR focus on Snapchat
  • Las Vegas Sands names Blair Mosberg as Social Media Director
  • Lowe’s Home Improvement and Petco preview partnership with new social media campaign
  • Emma Daly is now Senior Marketing Manager of SEM and Paid Social at Walmart
  • Several SocialMedia.org leaders to speak at 2021 Social Media Strategies Summit
  • Shutterfly’s CMO on expanding social media efforts
  • Carolina Kalaminec promoted at Sun Life Financial
  • Ford Motor Company’s Marketing Communications Manager explains successful TikTok campaign
  • Live Nation Entertainment hires Senior Manager of Paid Social
  • Audi of America social media team responds to “Wheel of Fortune” event
  • Lowe’s Home Improvement promotes new Director of Social Media and Influencer
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  • Churchill Downs’ Leah Schultz featured on “Social Pros” podcast
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  • Rachael Matthews promoted to Communications Director at Belden
  • Welcome Petco and Sean Flanery to SocialMedia.org
  • Senior Associate Brand Manager Emily Violett on Kraft Mac & Cheese New Year’s campaign
  • CBRE welcomes new Director of Corporate Communications
  • Naeran Rubio leads Sharp Electronics’ new SocialMedia.org membership
  • VP of Marketing Cathleen Ryan explains TurboTax’s 2022 campaign
  • Chewy hires new Creative Director of Brand Marketing
  • JLL’s Nicole Aylward and Tanya Earley join SocialMedia.org
  • Warner Bros. SVP of Digital Marketing prepares DOOH campaign
  • Bruno Cardinali on launching Popeyes into social media virality
  • A&W Senior Director of Marketing Liz Bazner on “Anti-Celeb” campaign
  • BNP Paribas welcomes new AVP of Digital and Social Media
  • Panera Bread teams up with TikTok sensation Emily Zugay
  • Fidelity Investments welcomes new Social Media Director
  • SocialMedia.org Board Chair Amy Morgan featured in Adweek
  • Ameriprise Financial, Northwestern Mutual, and more are celebrating their SocialMedia.org anniversaries
  • Cate Abbott now Head of Social and Brand Content at Vistaprint
  • Walmart’s Head of Media on holiday AR strategy
  • Alex Cwirko-Godyc promoted to Head of Digital Marketing at Aon
  • DISH Network’s Employment Branding Manager on employee advocates on social media
  • Anthem hires new Director of Enterprise Social Media Strategy
  • McDonald’s Social Media Director on connecting brands with audiences
  • NRG Energy’s Candice Adams + other SocialMedia.org members honored at Platinum PR Awards
  • DIRECTV hires new Digital Marketing Director
  • Kohl’s CMO on their first holiday TikTok
  • Old Navy’s holiday social media campaign
  • Welcome back Equifax to SocialMedia.org
  • Crate and Barrel hires Director of Brand Marketing
  • SocialMedia.org welcomes back Erica Jordan from PSEG
  • Target’s Chief Marketing and Digital Officer on holiday social strategy
  • Skywork Solutions joins SocialMedia.org community
  • Amgen welcomes new Director of GCO Digital Communications
  • Leaders from Diageo and Equinox share how they work with content creators
  • Welcome Royal Caribbean Group to SocialMedia.org
  • Meg Fligg promoted at Georgia-Pacific
  • Securian Financial “Winning Brand Trust” campaign
  • Lippert joins SocialMedia.org
  • Little Caesars’ CMO Jeff Klein on using TikTok following for next campaign
  • HP’s TikTok strategy for a gaming line
  • Cristnia Balitaan promoted at Walmart
  • CVS Health on #CVSFilterDetox campaign
  • PepsiCo promotes new Senior Director of Paid Media Strategy
  • 7-Eleven CMO shares their new UGC strategy
  • Recent social media leader promotions and job changes
  • Albertsons and Pinterest team up for new meal-planning API
  • Best Buy’s VP of Creative Services on new tech campaign
  • Neutrogena’s Senior Director of Marketing on first TikTok campaign
  • Kathy O’Reilly and Philips awarded at World Exhibition Stand Awards
  • New Board Members from Clorox, Novo Nordisk, Hasbro, and more
  • Todd Kaplan on Pepsi’s football-themed campaign
  • Chipotle CMO Chris Brandt on TikTok Creator Class
  • Delta’s SVP of Global Brand Marketing on commitment to carbon neutrality
  • Target, Toyota, Walmart, and Costco make “Top Brand Intimacy COVID Rankings”
  • Bell Flights’ Robert Hastings featured in PRSA article
  • Sorin Patilinet on Mars’ measuring content’s emotional impact
  • OREO’s Senior Brand Manager on finding success through audience engagement
  • Tom Buchheim from American Family Insurance shares importance of executives on social media
  • James Hardie Industries and Constellation Brands join SocialMedia.org
  • SocialMedia.org members Jen Haley and Maryann Bell lead eBay video content series
  • Old Navy’s CMO on “Bodequality” campaign
  • Aynat Ravin from Marriott International to speak at Women in Marketing event
  • Lowe’s Marisa Thalberg on building voice and being present for their audience
  • Walmart CMO William White on back-to-school concert series
  • Applebee’s CMO on using trending TikTok song
  • Hexagon’s Mara Butts featured in PRNEWS
  • Welcome SocialMedia.org Board Members from Bank of America, Rite Aid, and more
  • J.M. Smucker Company’s VP of Marketing on using social listening for new campaign
  • Stephanie Marx promoted at Zillow
  • Intuit’s Director of Strategic Communications on their BtoB TikTok Strategy
  • L’Oréal CMO on teaming up with Pinterest creators
  • SocialMedia.org Board Chair Alyssa Derby promoted at Ecolab
  • PR Daily’s announces 2021 Digital Marketing and Social Media Award winners
  • Briana de Veer on Coca-Cola Zero Sugar’s New Global Campaign
  • American Eagle Outfitters Launches New Back-to-School Campaign
  • Asmita Dubey on L’Oréal’s Social and Digital Strategy
  • Social Media Leaders from Conagra Brands, NVIDIA, Freddie Mac, and more join SocialMedia.org
  • Jennifer Burns on how Cisco uses TikTok for Employer Branding
  • Oreo launches campaign targeted towards parents
  • Gap’s Mary Alderete explains new back-to-school campaign
  • Head of Cheetos Marketing on recent social media contest
  • Sarah Rose Watkins promoted at FedEd
  • MassMutual awarded at 2021 Content Marketing Awards
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  • Qualcomm hires Chris Benware as Marketing Manager
  • TE Connectivity launches multichannel campaign
  • Jon Price promoted to Director of Social Listening at Anheuser-Busch InBev.
  • Comcast’s Xfinity brand launches Olympics-themed TikTok challenge
  • Amy Lamparske is now VP of Marketing at James Hardie Building Products
  • Ericsson’s Anita Veszeli on social-first employee advocacy
  • Hollister’s Jacee Scoular on live-stream selling on social media
  • AT&T’s Director of Digital and Social Media on social influencers
  • Lori Dolginoff now VP of Corporate Marketing at McKesson
  • Marriott’s VP of Global Marketing and Media on new campaign
  • Equifax hires new Director of Social Media Strategy
  • Nutter Butter’s Brand Manager on TikTok strategy
  • Ford’s Matt VanDyke named 2020 Automotive Marketer of the Year
  • BIC welcomes new Digital and Social Communications Manager
  • Chipotle’s Tressie Lieberman on using social media solve worker shortage
  • Sue Fujimoto promoted at Ralph Lauren
  • JPMorgan Chase’s Dipti Kachru on The CMO Podcast
  • Harley-Davidson names Miranda Haynie as new Global Director of Brand Media and Social
  • Walmart’s Merchandising VP of Omnichannel Beauty on live selling on TikTok
  • Associate Director of Corporate Communications at Clorox joins SocialMedia.org
  • Valeria Beussink promoted to Social Media Brand Manager at The GIANT Company
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  • SocialMedia.org welcomes Ann Griffith from Public Storage
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  • Ad Age announces their Leading Women of 2021, including CMO of Hyundai, Merrell, and Ulta
  • Advance Auto Part joins SocialMedia.org
  • Idahoan Food’s Director of Retail Marketing on new cross-functional strategy
  • Julie Clement Cochran joins Baker Hughes team as Social Media Lead
  • Yum! Brands CMO on R.E.D. Marketing Strategy
  • McDonald’s welcomes Sonia Summers to their social media team
  • Gap’s CMO on their viral TikTok products
  • Proctor & Gamble’s Director of Creative Content honored on 2021 Pride Start list
  • Citi’s CMO Mary Hines on new digital strategy
  • Colgate-Palmolive promotes Joshua Helman to Senior Digital Marketing Lead
  • New Board Members join SocialMedia.org
  • LIFEWTR’s Michael Smith on how brands should address social issues
  • Excedrin’s Brand Director on new campaign to close the migraine diagnosis gap
  • Richard Wachtel named SocialMedia.org Board Chair for TE Connectivity
  • CMOs on how COVID-19 changed marketing
  • Cardinal Health is now a part of SocialMedia.org
  • Elizabeth Rasberry starts new communications role at ABB
  • Theresa Ho joins Raytheon as their new Digital and Social Media Manager
  • Sally Beauty’s VP of Marketing on new hair campaign
  • Verizon’s Director of Digital Marketing on the company’s content strategy
  • Regeneron Pharmaceuticals is now a part of SocialMedia.org
  • Jennifer Peak now Recruitment Marketer at Ford
  • Social media leaders to speak at The Drum’s Creative Transformation Festival
  • S&P Global joins SocialMedia.org
  • Wawa’s Todd Miller featured at Retail Innovation Week event
  • Why LG Electronics is using Instagram and Facebook like for selling
  • Senior Director of Oreo on their #ProudParent social media campaign
  • Aynat Ravin on how Marriott uses social listening
  • Subway hires Brad Simon as their Senior Director of Brand Communications
  • Hexagon’s Mara Butts on why employee social media policies are important
  • May SocialMedia.org anniversaries
  • Scotiabank names new Director of Global Content and Social Marketing
  • Marriott’s VP of Global Marketing gives her take on Clubhouse in a post-pandemic world
  • Jay Altschuler on Petco’s live selling strategy
  • Recent job changes and moves from Edward Jones, Bell, and Kraft Heinz
  • HP’s Senior Marketing Manager shares why they use a third-party vendor for brand safety
  • PR Daily names 2021 Top Women in Communications
  • Head of Marketing at Volvo on using Reddit for their new campaign
  • Signet Jewelers promotes Jason Lindesmith to Director of Corporate Brand and Content
  • Alaska Airline Director of Marketing on new campaign
  • Whitney Magnuson is now Senior Director of Social Marketing at Northwestern Mutual
  • Leanna Fremar from JPMorgan Chase interviewed by Ad Age
  • Four SocialMedia.org members honored at The Shorty Awards
  • Viatris names new Director of Global Corporate Digital and Social Strategy.
  • Samsung, TC Energy, and Cox Enterprises join SocialMedia.org!
  • Kaitlyn Zolli joins Verizon as their Social Media Manager
  • CMO Phil Bienert on iOS 14.5 update and shifting digital strategy
  • Ritz’s Associate Marketing Director on new inclusive social media campaign
  • Delta Dental is now a part of our community
  • Kroger’s Director of Social Media to speak at Elevate: AI event
  • Eaton joins SocialMedia.org!
  • PepsiCo’s Gina Judge on consumer’s changing expectations
  • DISH Network is the newest member of SocialMedia.org
  • Hyundai’s CMO on new Instagram AR series with National Geographic
  • Reema Amin promoted to Senior Director of Marketing and Brand Advocacy at WW
  • PepsiCo’s social media campaign brings 2021 NFL draft right to fans
  • MassMutual hires Lauren Gerstner as their Head of Marketing
  • Leaders to speak at Social Media Week New York
  • Joanna Darst now Global Director of Marketing Operations at Vans
  • Ellen Gerstein on Pfizer’s digital strategy during COVID-19
  • Several companies celebrated SocialMedia.org anniversaries in April
  • Kraft Heinz launches new social media sweepstakes
  • Bed, Bath, & Beyond’s Cindy Davis on how the brand has increased digital growth
  • Valentina Bettiol is now Director of Global Social Media at Kiehl’s
  • Anita Veszeli featured on “The Death of a Salesman” podcast
  • Stephen Kramer promoted to VP of Digital Communication at RadNet
  • Three new leaders join SocialMedia.org
  • Dove’s Global Communications Director on their “Selfie Talk” campaign
  • Social media leaders host Clubhouse conversation on 2021 job descriptions
  • Sabrina Callahan at Sam’s Club featured on Social Pros Podcast
  • Tara Zarcher promoted at Covestro
  • Aman Matharu on PepsiCo’s TikTok strategy
  • New Board Members join SocialMedia.org
  • Gibson Patterson starts new role at ServiceNow
  • CMO of Old Navy on new Earth Day Campaign
  • Senior Director of Marketing Anya Schmidt on Tostito’s campaign
  • Greg Merwede starts new role at Tapestry
  • Andrew Elwell starts role at Johnson & Johnson Medical Devices Companies.
  • Director of Marketing at Scotts Miracle-Gro Canada on new campaign
  • John Choi now the Director of Public Relations at Hitachi Vantara
  • Susan Chang from Dropbox gives PR News advice on burnout
  • Acura showcases Jon Ikeda and Dave Marek
  • Thermo Fisher Scientific hires Tori Young as their Director of Global Brand Strategy
  • Dunkin’ Brands’ Manager of Brand Engagement on new TikToker Merchandise
  • Zach Muha starts new role at Kaplan
  • Delta Air Lines’ Director of Brand Strategy on upcoming campaign strategy
  • March SocialMedia.org membership anniversaries
  • Paloma Azulay named Burger King’s Chief Brand Officer
  • CMO at Walgreens on vaccine campaign with John Legend
  • Welcome Tina Arundel from TravelCenters of America
  • LEGO Group Digital Creative Director featured on The Marketing Millennials
  • Amy D’Souza receives promotion at Constellation Brands
  • Ryan Bujeker from AbbVie joins the community
  • New Director of Digital at AstraZeneca
  • Dreyer’s CMO on new campaign that supports diverse talent
  • VP of Marketing at PepsiCo on brand’s new collaboration
  • William White on Walmart’s TikTok strategy
  • Adam Kranitz from Paychex joins our community
  • New Director of Digital Marketing at Flower Foods
  • Mondelēz International’s Associate Director of Marketing on new April Fools’ Day campaign
  • Krispy Kreme’s CMO on new campaign to support COVID-19 vaccination
  • Joseph Tertel on Rite Aid’s Campaign of the Year
  • Fortinet hires new Global Social Media Lead
  • Janna Zagari new VP of Social Media at Houghton Mifflin Harcourt
  • Kathy Krenger awarded PRWeek’s In-House Professional of the Year
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  • Britt Farrar named Director of Paid Social Media at Hilton
  • VP of Marketing at Carhartt explains St. Patrick’s Day campaign
  • Chipotle’s Vice President of Digital Marketing used new app Clubhouse for live chat
  • New Social Media Director at Whole Foods Market
  • Suzanne Jones at The Hershey Company explains importance of International Women’s Day campaign
  • Chip McComb promoted at Anthem
  • Welcome back eBay, led by Rebecca Michals and Kirsty Dunn
  • Denys Shalayev Directing Paid Social at Macy’s
  • American Eagle Outfitters CMO Craig Brommers on influencer marketing
  • Inga Shoberg promoted at The Estée Lauder Companies
  • Mary Kelleher Dougherty promoted to Director of Social Selling Marketing at Travelers
  • Chevrolet shares their first TikTok
  • Cara Sylvester new Chief Marketing and Digital Officer at Target
  • McDonald’s celebrated the Lunar New Year with new social media campaign
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  • Welcome Nutanix to our community
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  • Introducing our newest Board Members from H&R Block, TD Ameritrade, Hasbro, Marriott International, Gap Inc., and Walmart
  • Alyssa McCallan in new position at JPMorgan Chase & Co.
  • Welcome back Verisk and Board Chair Rebecca Dubowchik
  • Curtis Midkiff joins Weber-Stephen Products as Director of Social Media
  • Zurich, MGM Resort, Goldman Sachs, Discount Tire, BJ's Wholesale Club, and others' anniversaries
  • Verisk's Alberto Canal and Rebecca Dubowchik
  • Hasbro's Mary O'Connor
  • Extra Space Storage's Andrew Todd wins social media award
  • Fifth Third Bank's Renee Kleine
  • TE Connectivity's Alex Kalbli on how to handle social media during inauguration week
  • Renee Horne is the new CMO at JPMorgan Chase & Co.
  • Target joins SocialMedia.org with Board Chair Cate Abbott
  • Cisco joins with Board Chair Victoria Venere
  • Welcome Joe Checkler, our new Board Chair at XPO Logistics
  • American Family Insurance's Tom Buchheim celebrates 10 years
  • How The J.M. Smucker Company's Gina Page and Lauren Ganim evolved the Jif brand on social media
  • TravelCenters of America joins SocialMedia.org, led by Laura Straub
  • Welcome back Audi, led by Lucy Kemmitz
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  • Hilary Banda leads Olympus as our newest member
  • Ameren's Ceri Verble
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  • Shea Carter from Kontoor Brands' Wrangler brand
  • Boeing's Matt DeLuca
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