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Shivram Vaideeswaran is now Global Head of Brand at Uber

Formerly the CMO at Blaze Pizza and Jamba, Shivram Vaideeswaran has a new job as Global Head of Brand at Uber. Congratulations on the new opportunity!

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Congratulations to Gigi Ross on the promotion to Director of Social Media at Viasat

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Alexis Unwalla was promoted to Director of Digital Marketing for Michelob ULTRA at Anheuser-Busch

Social Media Leader List

Stories of people leading social media at the world's greatest brands. If you're leading social media at a big brand, you belong in this family.

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  • Valentina Bettiol is now Director of Global Social Media at Kiehl’s
  • Anita Veszeli featured on “The Death of a Salesman” podcast
  • Stephen Kramer promoted to VP of Digital Communication at RadNet
  • Three new leaders join SocialMedia.org
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  • Social media leaders host Clubhouse conversation on 2021 job descriptions
  • Sabrina Callahan at Sam’s Club featured on Social Pros Podcast
  • Tara Zarcher promoted at Covestro
  • Aman Matharu on PepsiCo’s TikTok strategy
  • New Board Members join SocialMedia.org
  • Gibson Patterson starts new role at ServiceNow
  • CMO of Old Navy on new Earth Day Campaign
  • Senior Director of Marketing Anya Schmidt on Tostito’s campaign
  • Greg Merwede starts new role at Tapestry
  • Andrew Elwell starts role at Johnson & Johnson Medical Devices Companies.
  • Director of Marketing at Scotts Miracle-Gro Canada on new campaign
  • John Choi now the Director of Public Relations at Hitachi Vantara
  • Susan Chang from Dropbox gives PR News advice on burnout
  • Acura showcases Jon Ikeda and Dave Marek
  • Thermo Fisher Scientific hires Tori Young as their Director of Global Brand Strategy
  • Dunkin’ Brands’ Manager of Brand Engagement on new TikToker Merchandise
  • Zach Muha starts new role at Kaplan
  • Delta Air Lines’ Director of Brand Strategy on upcoming campaign strategy
  • March SocialMedia.org membership anniversaries
  • Paloma Azulay named Burger King’s Chief Brand Officer
  • CMO at Walgreens on vaccine campaign with John Legend
  • Welcome Tina Arundel from TravelCenters of America
  • LEGO Group Digital Creative Director featured on The Marketing Millennials
  • Amy D’Souza receives promotion at Constellation Brands
  • Ryan Bujeker from AbbVie joins the community
  • New Director of Digital at AstraZeneca
  • Dreyer’s CMO on new campaign that supports diverse talent
  • VP of Marketing at PepsiCo on brand’s new collaboration
  • William White on Walmart’s TikTok strategy
  • Adam Kranitz from Paychex joins our community
  • New Director of Digital Marketing at Flower Foods
  • Mondelēz International’s Associate Director of Marketing on new April Fools’ Day campaign
  • Krispy Kreme’s CMO on new campaign to support COVID-19 vaccination
  • Joseph Tertel on Rite Aid’s Campaign of the Year
  • Fortinet hires new Global Social Media Lead
  • Janna Zagari new VP of Social Media at Houghton Mifflin Harcourt
  • Kathy Krenger awarded PRWeek’s In-House Professional of the Year
  • PepsiCo CMO featured on “CMO Moves” podcast
  • VP of Marketing and Communications at Great Clips reveals March Madness campaign
  • Jack in the Box names new Executive Vice President and CMO
  • Linda Rutherford on Southwest Airline’s 50th anniversary social campaign
  • New Senior Manager of Marketing Communications at Bell Canada
  • General Motors’ Chief Marketing Officer, Deborah Wahl, on new co-branded campaign
  • Britt Farrar named Director of Paid Social Media at Hilton
  • VP of Marketing at Carhartt explains St. Patrick’s Day campaign
  • Chipotle’s Vice President of Digital Marketing used new app Clubhouse for live chat
  • New Social Media Director at Whole Foods Market
  • Suzanne Jones at The Hershey Company explains importance of International Women’s Day campaign
  • Chip McComb promoted at Anthem
  • Welcome back eBay, led by Rebecca Michals and Kirsty Dunn
  • Denys Shalayev Directing Paid Social at Macy’s
  • American Eagle Outfitters CMO Craig Brommers on influencer marketing
  • Inga Shoberg promoted at The Estée Lauder Companies
  • Mary Kelleher Dougherty promoted to Director of Social Selling Marketing at Travelers
  • Chevrolet shares their first TikTok
  • Cara Sylvester new Chief Marketing and Digital Officer at Target
  • McDonald’s celebrated the Lunar New Year with new social media campaign
  • Kaiser Permanente used social media influencers for public health messages
  • Zari Venhaus promoted to VP of Corporate Marketing and Communications at Eaton
  • Mary Beth Levin to speak at PRNews event
  • Rob Litt starting new position at PetSmart
  • Welcome Nutanix to our community
  • Alexis Arnold is new Global Social Media Manager at Gap
  • Brand managers launch social media content for Black History Month
  • Gabe Prusak promoted at Black & Veatch
  • L’Oréal’s Garnier brand updates social strategy to consumers’ changing circumstances
  • Introducing our newest Board Members from H&R Block, TD Ameritrade, Hasbro, Marriott International, Gap Inc., and Walmart
  • Alyssa McCallan in new position at JPMorgan Chase & Co.
  • Welcome back Verisk and Board Chair Rebecca Dubowchik
  • Curtis Midkiff joins Weber-Stephen Products as Director of Social Media
  • Zurich, MGM Resort, Goldman Sachs, Discount Tire, BJ's Wholesale Club, and others' anniversaries
  • Verisk's Alberto Canal and Rebecca Dubowchik
  • Hasbro's Mary O'Connor
  • Extra Space Storage's Andrew Todd wins social media award
  • Fifth Third Bank's Renee Kleine
  • TE Connectivity's Alex Kalbli on how to handle social media during inauguration week
  • Renee Horne is the new CMO at JPMorgan Chase & Co.
  • Target joins SocialMedia.org with Board Chair Cate Abbott
  • Cisco joins with Board Chair Victoria Venere
  • Welcome Joe Checkler, our new Board Chair at XPO Logistics
  • American Family Insurance's Tom Buchheim celebrates 10 years
  • How The J.M. Smucker Company's Gina Page and Lauren Ganim evolved the Jif brand on social media
  • TravelCenters of America joins SocialMedia.org, led by Laura Straub
  • Welcome back Audi, led by Lucy Kemmitz
  • Wells Fargo's Dan Phelps shares his insights as a social media leader
  • Latrice Newsome joins Asurion's SocialMedia.org roster
  • Hilary Banda leads Olympus as our newest member
  • Ameren's Ceri Verble
  • Ecolab, led by Alyssa Derby, joins SocialMedia.org
  • Shea Carter from Kontoor Brands' Wrangler brand
  • Boeing's Matt DeLuca
  • Schneider Electric's Jeanne Cox and Jae Wiss; Northwestern Mutual's Katy Ng; and MGM Resorts' Amy Merk
  • H&R Block's Carolyn Cohen, Cigna's Lindsey Gidjunis, and Transamerica's Nils Thorson
  • Welcome new member Western Union, led by Virginia Pereira Alvarez
  • Intel's Paula Archilha
  • Misty Mitchell to lead Asurion's membership
  • November SocialMedia.org membership anniversaries
  • Dana Stirk at Sodexo
  • Johnson & Johnson's Gabe Medeiros
  • Alexis Unwalla at Anheuser-Busch
  • Uber's Shivram Vaideeswaran
  • Viasat's Gigi Ross
  • Joe Checkler will lead XPO Logistics' membership
  • Leah Schultz from Papa John’s discusses their interactive social media promotions
  • Bridget Benjamin on launching Scholastic's Instagram channel
  • Bosch's Rebecca Lakin on launching a virtual concert series
  • How TE Connectivity's Alex Kalbli executed a new brand platform
  • Molly James-Lundak on how AbbVie delivers a consistent brand across their social channels
  • Paul Dobson on growing Citrix's influencer program
  • Farmers Insurance's Jeremy Humphries on developing a conversion lift study around content marketing ads
  • FedEx's Alex Shockey on spotlighting exceptional team members across the globe
  • Kirsten Hamstra on overhauling Lenovo's global social media strategy
  • Johnsonville Sausage's Stephanie Dlugopolski on developing a successful micro influencer program
  • How Cambia Health Solutions' Leslie Constans found success with their HealthChangers podcast
  • RE/MAX's Kayla Roofe on launching their CEO channels
  • Susan Chang on executing a social media activation at Dropbox's first-ever Work in Progress user conference
  • United Airlines' Jamie Rutter on building an employee influencer program
  • BJ's Wholesale Club's Kristy Houston on incorporating paid media into influencer efforts
  • Apollo Education's Amy Ortega on supporting your audience during a crisis
  • Novartis’ Beverley Forrester on tackling their social listening program
  • Georgia-Pacific's Rebecca Glassman and Brooke Lujano on quickly developing a response strategy
  • Securian's DJ Hamm and Katie Langer on launching a UGC campaign to engage audiences impacted by COVID-19
  • How Scholastic's Kimone Johnson amplified their distance learning initiative
  • MetLife's Colleen Sokolik on developing a content hub to support their customers
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