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Senior Director of Marketing Anya Schmidt on Tostito’s campaign

Tostitos is aiming to “fuel togetherness and help bring people closer” by launching a celebrity-filled Snapchat AR filter, says Anya Schmidt, Senior Director of Marketing at PepsiCo’s Frito-Lay.

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Social Media Leader List

Stories of people leading social media at the world's greatest brands. If you're leading social media at a big brand, you belong in this family.

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  • Greg Merwede starts new role at Tapestry
  • Andrew Elwell starts role at Johnson & Johnson Medical Devices Companies.
  • Director of Marketing at Scotts Miracle-Gro Canada on new campaign
  • John Choi now the Director of Public Relations at Hitachi Vantara
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