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McDonald’s celebrated the Lunar New Year with new social media campaign

McDonald’s launched a multichannel digital campaign to celebrate the Lunar New Year and the East Asian communities the company serves.

Learn more about it here.>>

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Social Media Leader List

Stories of people leading social media at the world's greatest brands. If you're leading social media at a big brand, you belong in this family.

  • John Choi now the Director of Public Relations at Hitachi Vantara
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  • March SocialMedia.org membership anniversaries
  • Paloma Azulay named Burger King’s Chief Brand Officer
  • CMO at Walgreens on vaccine campaign with John Legend
  • Welcome Tina Arundel from TravelCenters of America
  • LEGO Group Digital Creative Director featured on The Marketing Millennials
  • Amy D’Souza receives promotion at Constellation Brands
  • Ryan Bujeker from AbbVie joins the community
  • New Director of Digital at AstraZeneca
  • Dreyer’s CMO on new campaign that supports diverse talent
  • VP of Marketing at PepsiCo on brand’s new collaboration
  • William White on Walmart’s TikTok strategy
  • Adam Kranitz from Paychex joins our community
  • New Director of Digital Marketing at Flower Foods
  • Mondelēz International’s Associate Director of Marketing on new April Fools’ Day campaign
  • Krispy Kreme’s CMO on new campaign to support COVID-19 vaccination
  • Joseph Tertel on Rite Aid’s Campaign of the Year
  • Fortinet hires new Global Social Media Lead
  • Janna Zagari new VP of Social Media at Houghton Mifflin Harcourt
  • Kathy Krenger awarded PRWeek’s In-House Professional of the Year
  • PepsiCo CMO featured on “CMO Moves” podcast
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  • Linda Rutherford on Southwest Airline’s 50th anniversary social campaign
  • New Senior Manager of Marketing Communications at Bell Canada
  • General Motors’ Chief Marketing Officer, Deborah Wahl, on new co-branded campaign
  • Britt Farrar named Director of Paid Social Media at Hilton
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  • Chipotle’s Vice President of Digital Marketing used new app Clubhouse for live chat
  • New Social Media Director at Whole Foods Market
  • Suzanne Jones at The Hershey Company explains importance of International Women’s Day campaign
  • Chip McComb promoted at Anthem
  • Welcome back eBay, led by Rebecca Michals and Kirsty Dunn
  • Denys Shalayev Directing Paid Social at Macy’s
  • American Eagle Outfitters CMO Craig Brommers on influencer marketing
  • Inga Shoberg promoted at The Estée Lauder Companies
  • Mary Kelleher Dougherty promoted to Director of Social Selling Marketing at Travelers
  • Chevrolet shares their first TikTok
  • Cara Sylvester new Chief Marketing and Digital Officer at Target
  • McDonald’s celebrated the Lunar New Year with new social media campaign
  • Kaiser Permanente used social media influencers for public health messages
  • Zari Venhaus promoted to VP of Corporate Marketing and Communications at Eaton
  • Mary Beth Levin to speak at PRNews event
  • Rob Litt starting new position at PetSmart
  • Welcome Nutanix to our community
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  • Brand managers launch social media content for Black History Month
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  • Curtis Midkiff joins Weber-Stephen Products as Director of Social Media
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  • Shea Carter from Kontoor Brands' Wrangler brand
  • Boeing's Matt DeLuca
  • Schneider Electric's Jeanne Cox and Jae Wiss; Northwestern Mutual's Katy Ng; and MGM Resorts' Amy Merk
  • H&R Block's Carolyn Cohen, Cigna's Lindsey Gidjunis, and Transamerica's Nils Thorson
  • Welcome new member Western Union, led by Virginia Pereira Alvarez
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  • Misty Mitchell to lead Asurion's membership
  • November SocialMedia.org membership anniversaries
  • Dana Stirk at Sodexo
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  • Joe Checkler will lead XPO Logistics' membership
  • Leah Schultz from Papa John’s discusses their interactive social media promotions
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  • Bosch's Rebecca Lakin on launching a virtual concert series
  • How TE Connectivity's Alex Kalbli executed a new brand platform
  • Molly James-Lundak on how AbbVie delivers a consistent brand across their social channels
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  • Kirsten Hamstra on overhauling Lenovo's global social media strategy
  • Johnsonville Sausage's Stephanie Dlugopolski on developing a successful micro influencer program
  • How Cambia Health Solutions' Leslie Constans found success with their HealthChangers podcast
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  • Susan Chang on executing a social media activation at Dropbox's first-ever Work in Progress user conference
  • United Airlines' Jamie Rutter on building an employee influencer program
  • BJ's Wholesale Club's Kristy Houston on incorporating paid media into influencer efforts
  • Apollo Education's Amy Ortega on supporting your audience during a crisis
  • Novartis’ Beverley Forrester on tackling their social listening program
  • Georgia-Pacific's Rebecca Glassman and Brooke Lujano on quickly developing a response strategy
  • Securian's DJ Hamm and Katie Langer on launching a UGC campaign to engage audiences impacted by COVID-19
  • How Scholastic's Kimone Johnson amplified their distance learning initiative
  • MetLife's Colleen Sokolik on developing a content hub to support their customers
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