Since Yum! Brands hired new KFC Chief Marketing Officer Nick Chavez, the brand has made a great effort to shift into a new marketing strategy — including strengthening their agency partnerships to lead a social- and digital-first approach.

Since Yum! Brands hired new KFC Chief Marketing Officer Nick Chavez, the brand has made a great effort to shift into a new marketing strategy — including strengthening their agency partnerships to lead a social- and digital-first approach.