PepsiCo’s Cheetos brand teamed up with adidas and celebrity Bad Bunny to kick off a multifaceted social media contest so the brands can “[celebrate] all forms of self-expression” said Jessica Spaulding, Head of Cheetos Marketing at Frito-Lay.
PepsiCo’s Cheetos brand teamed up with adidas and celebrity Bad Bunny to kick off a multifaceted social media contest so the brands can “[celebrate] all forms of self-expression” said Jessica Spaulding, Head of Cheetos Marketing at Frito-Lay.