Dunkin’ Brands made TikTok a more permanent aspect of their social strategy by collaborating on a merchandise line with a TikToker to create a “sense of urgency and exclusivity,” says Kemma Kefalas, Manager of Brand Engagement.
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Dunkin’ Brands made TikTok a more permanent aspect of their social strategy by collaborating on a merchandise line with a TikToker to create a “sense of urgency and exclusivity,” says Kemma Kefalas, Manager of Brand Engagement.
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