Dunkin’ Brands made TikTok a more permanent aspect of their social strategy by collaborating on a merchandise line with a TikToker to create a “sense of urgency and exclusivity,” says Kemma Kefalas, Manager of Brand Engagement.
Dunkin’ Brands made TikTok a more permanent aspect of their social strategy by collaborating on a merchandise line with a TikToker to create a “sense of urgency and exclusivity,” says Kemma Kefalas, Manager of Brand Engagement.