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CMO at Walgreens on vaccine campaign with John Legend

Patrick McLean, Senior Vice President and Chief Marketing Officer at Walgreens, explained why the brand is working with John Legend in their multi-channel campaign to encourage people to get their COVID-19 vaccination.

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Welcome Tina Arundel from TravelCenters of America

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Social Media Leader List

Stories of people leading social media at the world's greatest brands. If you're leading social media at a big brand, you belong in this family.

  • John Choi now the Director of Public Relations at Hitachi Vantara
  • Susan Chang from Dropbox gives PR News advice on burnout
  • Acura showcases Jon Ikeda and Dave Marek
  • Thermo Fisher Scientific hires Tori Young as their Director of Global Brand Strategy
  • Dunkin’ Brands’ Manager of Brand Engagement on new TikToker Merchandise
  • Zach Muha starts new role at Kaplan
  • Delta Air Lines’ Director of Brand Strategy on upcoming campaign strategy
  • March SocialMedia.org membership anniversaries
  • Paloma Azulay named Burger King’s Chief Brand Officer
  • CMO at Walgreens on vaccine campaign with John Legend
  • Welcome Tina Arundel from TravelCenters of America
  • LEGO Group Digital Creative Director featured on The Marketing Millennials
  • Amy D’Souza receives promotion at Constellation Brands
  • Ryan Bujeker from AbbVie joins the community
  • New Director of Digital at AstraZeneca
  • Dreyer’s CMO on new campaign that supports diverse talent
  • VP of Marketing at PepsiCo on brand’s new collaboration
  • William White on Walmart’s TikTok strategy
  • Adam Kranitz from Paychex joins our community
  • New Director of Digital Marketing at Flower Foods
  • Mondelēz International’s Associate Director of Marketing on new April Fools’ Day campaign
  • Krispy Kreme’s CMO on new campaign to support COVID-19 vaccination
  • Joseph Tertel on Rite Aid’s Campaign of the Year
  • Fortinet hires new Global Social Media Lead
  • Janna Zagari new VP of Social Media at Houghton Mifflin Harcourt
  • Kathy Krenger awarded PRWeek’s In-House Professional of the Year
  • PepsiCo CMO featured on “CMO Moves” podcast
  • VP of Marketing and Communications at Great Clips reveals March Madness campaign
  • Jack in the Box names new Executive Vice President and CMO
  • Linda Rutherford on Southwest Airline’s 50th anniversary social campaign
  • New Senior Manager of Marketing Communications at Bell Canada
  • General Motors’ Chief Marketing Officer, Deborah Wahl, on new co-branded campaign
  • Britt Farrar named Director of Paid Social Media at Hilton
  • VP of Marketing at Carhartt explains St. Patrick’s Day campaign
  • Chipotle’s Vice President of Digital Marketing used new app Clubhouse for live chat
  • New Social Media Director at Whole Foods Market
  • Suzanne Jones at The Hershey Company explains importance of International Women’s Day campaign
  • Chip McComb promoted at Anthem
  • Welcome back eBay, led by Rebecca Michals and Kirsty Dunn
  • Denys Shalayev Directing Paid Social at Macy’s
  • American Eagle Outfitters CMO Craig Brommers on influencer marketing
  • Inga Shoberg promoted at The Estée Lauder Companies
  • Mary Kelleher Dougherty promoted to Director of Social Selling Marketing at Travelers
  • Chevrolet shares their first TikTok
  • Cara Sylvester new Chief Marketing and Digital Officer at Target
  • McDonald’s celebrated the Lunar New Year with new social media campaign
  • Kaiser Permanente used social media influencers for public health messages
  • Zari Venhaus promoted to VP of Corporate Marketing and Communications at Eaton
  • Mary Beth Levin to speak at PRNews event
  • Rob Litt starting new position at PetSmart
  • Welcome Nutanix to our community
  • Alexis Arnold is new Global Social Media Manager at Gap
  • Brand managers launch social media content for Black History Month
  • Gabe Prusak promoted at Black & Veatch
  • L’Oréal’s Garnier brand updates social strategy to consumers’ changing circumstances
  • Introducing our newest Board Members from H&R Block, TD Ameritrade, Hasbro, Marriott International, Gap Inc., and Walmart
  • Alyssa McCallan in new position at JPMorgan Chase & Co.
  • Welcome back Verisk and Board Chair Rebecca Dubowchik
  • Curtis Midkiff joins Weber-Stephen Products as Director of Social Media
  • Zurich, MGM Resort, Goldman Sachs, Discount Tire, BJ's Wholesale Club, and others' anniversaries
  • Verisk's Alberto Canal and Rebecca Dubowchik
  • Hasbro's Mary O'Connor
  • Extra Space Storage's Andrew Todd wins social media award
  • Fifth Third Bank's Renee Kleine
  • TE Connectivity's Alex Kalbli on how to handle social media during inauguration week
  • Renee Horne is the new CMO at JPMorgan Chase & Co.
  • Target joins SocialMedia.org with Board Chair Cate Abbott
  • Cisco joins with Board Chair Victoria Venere
  • Welcome Joe Checkler, our new Board Chair at XPO Logistics
  • American Family Insurance's Tom Buchheim celebrates 10 years
  • How The J.M. Smucker Company's Gina Page and Lauren Ganim evolved the Jif brand on social media
  • TravelCenters of America joins SocialMedia.org, led by Laura Straub
  • Welcome back Audi, led by Lucy Kemmitz
  • Wells Fargo's Dan Phelps shares his insights as a social media leader
  • Latrice Newsome joins Asurion's SocialMedia.org roster
  • Hilary Banda leads Olympus as our newest member
  • Ameren's Ceri Verble
  • Ecolab, led by Alyssa Derby, joins SocialMedia.org
  • Shea Carter from Kontoor Brands' Wrangler brand
  • Boeing's Matt DeLuca
  • Schneider Electric's Jeanne Cox and Jae Wiss; Northwestern Mutual's Katy Ng; and MGM Resorts' Amy Merk
  • H&R Block's Carolyn Cohen, Cigna's Lindsey Gidjunis, and Transamerica's Nils Thorson
  • Welcome new member Western Union, led by Virginia Pereira Alvarez
  • Intel's Paula Archilha
  • Misty Mitchell to lead Asurion's membership
  • November SocialMedia.org membership anniversaries
  • Dana Stirk at Sodexo
  • Johnson & Johnson's Gabe Medeiros
  • Alexis Unwalla at Anheuser-Busch
  • Uber's Shivram Vaideeswaran
  • Viasat's Gigi Ross
  • Joe Checkler will lead XPO Logistics' membership
  • Leah Schultz from Papa John’s discusses their interactive social media promotions
  • Bridget Benjamin on launching Scholastic's Instagram channel
  • Bosch's Rebecca Lakin on launching a virtual concert series
  • How TE Connectivity's Alex Kalbli executed a new brand platform
  • Molly James-Lundak on how AbbVie delivers a consistent brand across their social channels
  • Paul Dobson on growing Citrix's influencer program
  • Farmers Insurance's Jeremy Humphries on developing a conversion lift study around content marketing ads
  • FedEx's Alex Shockey on spotlighting exceptional team members across the globe
  • Kirsten Hamstra on overhauling Lenovo's global social media strategy
  • Johnsonville Sausage's Stephanie Dlugopolski on developing a successful micro influencer program
  • How Cambia Health Solutions' Leslie Constans found success with their HealthChangers podcast
  • RE/MAX's Kayla Roofe on launching their CEO channels
  • Susan Chang on executing a social media activation at Dropbox's first-ever Work in Progress user conference
  • United Airlines' Jamie Rutter on building an employee influencer program
  • BJ's Wholesale Club's Kristy Houston on incorporating paid media into influencer efforts
  • Apollo Education's Amy Ortega on supporting your audience during a crisis
  • Novartis’ Beverley Forrester on tackling their social listening program
  • Georgia-Pacific's Rebecca Glassman and Brooke Lujano on quickly developing a response strategy
  • Securian's DJ Hamm and Katie Langer on launching a UGC campaign to engage audiences impacted by COVID-19
  • How Scholastic's Kimone Johnson amplified their distance learning initiative
  • MetLife's Colleen Sokolik on developing a content hub to support their customers
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