Skip to content
SocialMedia.org
  • Social Media Leaders
  • Social Media Leadership Challenges
  • About Membership
  • Member Login
  • Get the Newsletter
  • Member Login
  • Board.org Home
  • All Communities
  • Apply to Join
  • Contact Us
  • About Us
  • Careers
  • Social Media Leaders
  • Social Media Leadership Challenges
  • About Membership
SocialMedia.org
  • Member Login
  • Get the Newsletter
  • Member Login
  • Board.org Home
  • All Communities
  • Apply to Join
  • Contact Us
  • About Us
  • Careers

Best Buy’s VP of Creative Services on new tech campaign

Molly Kinsella, Vice President of Creative Services at Best Buy, explained how their newest ad campaign highlights the importance of technology through small wins. The ads will be featured throughout social and audio platforms.

See what they’re doing here.

Share

  • Share on LinkedIn
  • Share on Twitter
  • Share on Facebook
  • Share via Email

Previous:
Neutrogena’s Senior Director of Marketing on first TikTok campaign

Next:
Albertsons and Pinterest team up for new meal-planning API

Social Media Leader List

Stories of people leading social media at the world's greatest brands. If you're leading social media at a big brand, you belong in this family.

  • Churchill Downs’ Leah Schultz featured on “Social Pros” podcast
  • SocialMedia.org welcomes BRP and Ally
  • MAC Cosmetics’ Global Creative Director on celebrity-filled social media campaign
  • Welcome Stride to SocialMedia.org
  • Rachael Matthews promoted to Communications Director at Belden
  • Welcome Petco and Sean Flanery to SocialMedia.org
  • Senior Associate Brand Manager Emily Violett on Kraft Mac & Cheese New Year’s campaign
  • CBRE welcomes new Director of Corporate Communications
  • Naeran Rubio leads Sharp Electronics’ new SocialMedia.org membership
  • VP of Marketing Cathleen Ryan explains TurboTax’s 2022 campaign
  • Chewy hires new Creative Director of Brand Marketing
  • JLL’s Nicole Aylward and Tanya Earley join SocialMedia.org
  • Warner Bros. SVP of Digital Marketing prepares DOOH campaign
  • Bruno Cardinali on launching Popeyes into social media virality
  • A&W Senior Director of Marketing Liz Bazner on “Anti-Celeb” campaign
  • BNP Paribas welcomes new AVP of Digital and Social Media
  • Panera Bread teams up with TikTok sensation Emily Zugay
  • Fidelity Investments welcomes new Social Media Director
  • SocialMedia.org Board Chair Amy Morgan featured in Adweek
  • Ameriprise Financial, Northwestern Mutual, and more are celebrating their SocialMedia.org anniversaries
  • Cate Abbott now Head of Social and Brand Content at Vistaprint
  • Walmart’s Head of Media on holiday AR strategy
  • Alex Cwirko-Godyc promoted to Head of Digital Marketing at Aon
  • DISH Network’s Employment Branding Manager on employee advocates on social media
  • Anthem hires new Director of Enterprise Social Media Strategy
  • McDonald’s Social Media Director on connecting brands with audiences
  • NRG Energy’s Candice Adams + other SocialMedia.org members honored at Platinum PR Awards
  • DIRECTV hires new Digital Marketing Director
  • Kohl’s CMO on their first holiday TikTok
  • Old Navy’s holiday social media campaign
  • Welcome back Equifax to SocialMedia.org
  • Crate and Barrel hires Director of Brand Marketing
  • SocialMedia.org welcomes back Erica Jordan from PSEG
  • Target’s Chief Marketing and Digital Officer on holiday social strategy
  • Skywork Solutions joins SocialMedia.org community
  • Amgen welcomes new Director of GCO Digital Communications
  • Leaders from Diageo and Equinox share how they work with content creators
  • Welcome Royal Caribbean Group to SocialMedia.org
  • Meg Fligg promoted at Georgia-Pacific
  • Securian Financial “Winning Brand Trust” campaign
  • Lippert joins SocialMedia.org
  • Little Caesars’ CMO Jeff Klein on using TikTok following for next campaign
  • HP’s TikTok strategy for a gaming line
  • Cristnia Balitaan promoted at Walmart
  • CVS Health on #CVSFilterDetox campaign
  • PepsiCo promotes new Senior Director of Paid Media Strategy
  • 7-Eleven CMO shares their new UGC strategy
  • Recent social media leader promotions and job changes
  • Albertsons and Pinterest team up for new meal-planning API
  • Best Buy’s VP of Creative Services on new tech campaign
  • Neutrogena’s Senior Director of Marketing on first TikTok campaign
  • Kathy O’Reilly and Philips awarded at World Exhibition Stand Awards
  • New Board Members from Clorox, Novo Nordisk, Hasbro, and more
  • Todd Kaplan on Pepsi’s football-themed campaign
  • Chipotle CMO Chris Brandt on TikTok Creator Class
  • Delta’s SVP of Global Brand Marketing on commitment to carbon neutrality
  • Target, Toyota, Walmart, and Costco make “Top Brand Intimacy COVID Rankings”
  • Bell Flights’ Robert Hastings featured in PRSA article
  • Sorin Patilinet on Mars’ measuring content’s emotional impact
  • OREO’s Senior Brand Manager on finding success through audience engagement
  • Tom Buchheim from American Family Insurance shares importance of executives on social media
  • James Hardie Industries and Constellation Brands join SocialMedia.org
  • SocialMedia.org members Jen Haley and Maryann Bell lead eBay video content series
  • Old Navy’s CMO on “Bodequality” campaign
  • Aynat Ravin from Marriott International to speak at Women in Marketing event
  • Lowe’s Marisa Thalberg on building voice and being present for their audience
  • Walmart CMO William White on back-to-school concert series
  • Applebee’s CMO on using trending TikTok song
  • Hexagon’s Mara Butts featured in PRNEWS
  • Welcome SocialMedia.org Board Members from Bank of America, Rite Aid, and more
  • J.M. Smucker Company’s VP of Marketing on using social listening for new campaign
  • Stephanie Marx promoted at Zillow
  • Intuit’s Director of Strategic Communications on their BtoB TikTok Strategy
  • L’Oréal CMO on teaming up with Pinterest creators
  • SocialMedia.org Board Chair Alyssa Derby promoted at Ecolab
  • PR Daily’s announces 2021 Digital Marketing and Social Media Award winners
  • Briana de Veer on Coca-Cola Zero Sugar’s New Global Campaign
  • American Eagle Outfitters Launches New Back-to-School Campaign
  • Asmita Dubey on L’Oréal’s Social and Digital Strategy
  • Social Media Leaders from Conagra Brands, NVIDIA, Freddie Mac, and more join SocialMedia.org
  • Jennifer Burns on how Cisco uses TikTok for Employer Branding
  • Oreo launches campaign targeted towards parents
  • Gap’s Mary Alderete explains new back-to-school campaign
  • Head of Cheetos Marketing on recent social media contest
  • Sarah Rose Watkins promoted at FedEd
  • MassMutual awarded at 2021 Content Marketing Awards
  • Verizon’s Alana Visconti on the ever-evolving role of social media
  • Qualcomm hires Chris Benware as Marketing Manager
  • TE Connectivity launches multichannel campaign
  • Jon Price promoted to Director of Social Listening at Anheuser-Busch InBev.
  • Comcast’s Xfinity brand launches Olympics-themed TikTok challenge
  • Amy Lamparske is now VP of Marketing at James Hardie Building Products
  • Ericsson’s Anita Veszeli on social-first employee advocacy
  • Hollister’s Jacee Scoular on live-stream selling on social media
  • AT&T’s Director of Digital and Social Media on social influencers
  • Lori Dolginoff now VP of Corporate Marketing at McKesson
  • Marriott’s VP of Global Marketing and Media on new campaign
  • Equifax hires new Director of Social Media Strategy
  • Nutter Butter’s Brand Manager on TikTok strategy
  • Ford’s Matt VanDyke named 2020 Automotive Marketer of the Year
  • BIC welcomes new Digital and Social Communications Manager
  • Chipotle’s Tressie Lieberman on using social media solve worker shortage
  • Sue Fujimoto promoted at Ralph Lauren
  • JPMorgan Chase’s Dipti Kachru on The CMO Podcast
  • Harley-Davidson names Miranda Haynie as new Global Director of Brand Media and Social
  • Walmart’s Merchandising VP of Omnichannel Beauty on live selling on TikTok
  • Associate Director of Corporate Communications at Clorox joins SocialMedia.org
  • Valeria Beussink promoted to Social Media Brand Manager at The GIANT Company
  • Wendy’s CMO on how they use social to listen to their audience’s needs
  • SocialMedia.org welcomes Ann Griffith from Public Storage
  • American Express gives back to small businesses with Pinterest campaign
  • Sharifah Niles-Lane now SVP and Social Media Director at Citizens
  • Ad Age announces their Leading Women of 2021, including CMO of Hyundai, Merrell, and Ulta
  • Advance Auto Part joins SocialMedia.org
  • Idahoan Food’s Director of Retail Marketing on new cross-functional strategy
  • Julie Clement Cochran joins Baker Hughes team as Social Media Lead
  • Yum! Brands CMO on R.E.D. Marketing Strategy
  • McDonald’s welcomes Sonia Summers to their social media team
  • Gap’s CMO on their viral TikTok products
  • Proctor & Gamble’s Director of Creative Content honored on 2021 Pride Start list
  • Citi’s CMO Mary Hines on new digital strategy
  • Colgate-Palmolive promotes Joshua Helman to Senior Digital Marketing Lead
  • New Board Members join SocialMedia.org
  • LIFEWTR’s Michael Smith on how brands should address social issues
  • Excedrin’s Brand Director on new campaign to close the migraine diagnosis gap
  • Richard Wachtel named SocialMedia.org Board Chair for TE Connectivity
  • CMOs on how COVID-19 changed marketing
  • Cardinal Health is now a part of SocialMedia.org
  • Elizabeth Rasberry starts new communications role at ABB
  • Theresa Ho joins Raytheon as their new Digital and Social Media Manager
  • Sally Beauty’s VP of Marketing on new hair campaign
  • Verizon’s Director of Digital Marketing on the company’s content strategy
  • Regeneron Pharmaceuticals is now a part of SocialMedia.org
  • Jennifer Peak now Recruitment Marketer at Ford
  • Social media leaders to speak at The Drum’s Creative Transformation Festival
  • S&P Global joins SocialMedia.org
  • Wawa’s Todd Miller featured at Retail Innovation Week event
  • Why LG Electronics is using Instagram and Facebook like for selling
  • Senior Director of Oreo on their #ProudParent social media campaign
  • Aynat Ravin on how Marriott uses social listening
  • Subway hires Brad Simon as their Senior Director of Brand Communications
  • Hexagon’s Mara Butts on why employee social media policies are important
  • May SocialMedia.org anniversaries
  • Scotiabank names new Director of Global Content and Social Marketing
  • Marriott’s VP of Global Marketing gives her take on Clubhouse in a post-pandemic world
  • Jay Altschuler on Petco’s live selling strategy
  • Recent job changes and moves from Edward Jones, Bell, and Kraft Heinz
  • HP’s Senior Marketing Manager shares why they use a third-party vendor for brand safety
  • PR Daily names 2021 Top Women in Communications
  • Head of Marketing at Volvo on using Reddit for their new campaign
  • Signet Jewelers promotes Jason Lindesmith to Director of Corporate Brand and Content
  • Alaska Airline Director of Marketing on new campaign
  • Whitney Magnuson is now Senior Director of Social Marketing at Northwestern Mutual
  • Leanna Fremar from JPMorgan Chase interviewed by Ad Age
  • Four SocialMedia.org members honored at The Shorty Awards
  • Viatris names new Director of Global Corporate Digital and Social Strategy.
  • Samsung, TC Energy, and Cox Enterprises join SocialMedia.org!
  • Kaitlyn Zolli joins Verizon as their Social Media Manager
  • CMO Phil Bienert on iOS 14.5 update and shifting digital strategy
  • Ritz’s Associate Marketing Director on new inclusive social media campaign
  • Delta Dental is now a part of our community
  • Kroger’s Director of Social Media to speak at Elevate: AI event
  • Eaton joins SocialMedia.org!
  • PepsiCo’s Gina Judge on consumer’s changing expectations
  • DISH Network is the newest member of SocialMedia.org
  • Hyundai’s CMO on new Instagram AR series with National Geographic
  • Reema Amin promoted to Senior Director of Marketing and Brand Advocacy at WW
  • PepsiCo’s social media campaign brings 2021 NFL draft right to fans
  • MassMutual hires Lauren Gerstner as their Head of Marketing
  • Leaders to speak at Social Media Week New York
  • Joanna Darst now Global Director of Marketing Operations at Vans
  • Ellen Gerstein on Pfizer’s digital strategy during COVID-19
  • Several companies celebrated SocialMedia.org anniversaries in April
  • Kraft Heinz launches new social media sweepstakes
  • Bed, Bath, & Beyond’s Cindy Davis on how the brand has increased digital growth
  • Valentina Bettiol is now Director of Global Social Media at Kiehl’s
  • Anita Veszeli featured on “The Death of a Salesman” podcast
  • Stephen Kramer promoted to VP of Digital Communication at RadNet
  • Three new leaders join SocialMedia.org
  • Dove’s Global Communications Director on their “Selfie Talk” campaign
  • Social media leaders host Clubhouse conversation on 2021 job descriptions
  • Sabrina Callahan at Sam’s Club featured on Social Pros Podcast
  • Tara Zarcher promoted at Covestro
  • Aman Matharu on PepsiCo’s TikTok strategy
  • New Board Members join SocialMedia.org
  • Gibson Patterson starts new role at ServiceNow
  • CMO of Old Navy on new Earth Day Campaign
  • Senior Director of Marketing Anya Schmidt on Tostito’s campaign
  • Greg Merwede starts new role at Tapestry
  • Andrew Elwell starts role at Johnson & Johnson Medical Devices Companies.
  • Director of Marketing at Scotts Miracle-Gro Canada on new campaign
  • John Choi now the Director of Public Relations at Hitachi Vantara
  • Susan Chang from Dropbox gives PR News advice on burnout
  • Acura showcases Jon Ikeda and Dave Marek
  • Thermo Fisher Scientific hires Tori Young as their Director of Global Brand Strategy
  • Dunkin’ Brands’ Manager of Brand Engagement on new TikToker Merchandise
  • Zach Muha starts new role at Kaplan
  • Delta Air Lines’ Director of Brand Strategy on upcoming campaign strategy
  • March SocialMedia.org membership anniversaries
  • Paloma Azulay named Burger King’s Chief Brand Officer
  • CMO at Walgreens on vaccine campaign with John Legend
  • Welcome Tina Arundel from TravelCenters of America
  • LEGO Group Digital Creative Director featured on The Marketing Millennials
  • Amy D’Souza receives promotion at Constellation Brands
  • Ryan Bujeker from AbbVie joins the community
  • New Director of Digital at AstraZeneca
  • Dreyer’s CMO on new campaign that supports diverse talent
  • VP of Marketing at PepsiCo on brand’s new collaboration
  • William White on Walmart’s TikTok strategy
  • Adam Kranitz from Paychex joins our community
  • New Director of Digital Marketing at Flower Foods
  • Mondelēz International’s Associate Director of Marketing on new April Fools’ Day campaign
  • Krispy Kreme’s CMO on new campaign to support COVID-19 vaccination
  • Joseph Tertel on Rite Aid’s Campaign of the Year
  • Fortinet hires new Global Social Media Lead
  • Janna Zagari new VP of Social Media at Houghton Mifflin Harcourt
  • Kathy Krenger awarded PRWeek’s In-House Professional of the Year
  • PepsiCo CMO featured on “CMO Moves” podcast
  • VP of Marketing and Communications at Great Clips reveals March Madness campaign
  • Jack in the Box names new Executive Vice President and CMO
  • Linda Rutherford on Southwest Airline’s 50th anniversary social campaign
  • New Senior Manager of Marketing Communications at Bell Canada
  • General Motors’ Chief Marketing Officer, Deborah Wahl, on new co-branded campaign
  • Britt Farrar named Director of Paid Social Media at Hilton
  • VP of Marketing at Carhartt explains St. Patrick’s Day campaign
  • Chipotle’s Vice President of Digital Marketing used new app Clubhouse for live chat
  • New Social Media Director at Whole Foods Market
  • Suzanne Jones at The Hershey Company explains importance of International Women’s Day campaign
  • Chip McComb promoted at Anthem
  • Welcome back eBay, led by Rebecca Michals and Kirsty Dunn
  • Denys Shalayev Directing Paid Social at Macy’s
  • American Eagle Outfitters CMO Craig Brommers on influencer marketing
  • Inga Shoberg promoted at The Estée Lauder Companies
  • Mary Kelleher Dougherty promoted to Director of Social Selling Marketing at Travelers
  • Chevrolet shares their first TikTok
  • Cara Sylvester new Chief Marketing and Digital Officer at Target
  • McDonald’s celebrated the Lunar New Year with new social media campaign
  • Kaiser Permanente used social media influencers for public health messages
  • Zari Venhaus promoted to VP of Corporate Marketing and Communications at Eaton
  • Mary Beth Levin to speak at PRNews event
  • Rob Litt starting new position at PetSmart
  • Welcome Nutanix to our community
  • Alexis Arnold is new Global Social Media Manager at Gap
  • Brand managers launch social media content for Black History Month
  • Gabe Prusak promoted at Black & Veatch
  • L’Oréal’s Garnier brand updates social strategy to consumers’ changing circumstances
  • Introducing our newest Board Members from H&R Block, TD Ameritrade, Hasbro, Marriott International, Gap Inc., and Walmart
  • Alyssa McCallan in new position at JPMorgan Chase & Co.
  • Welcome back Verisk and Board Chair Rebecca Dubowchik
  • Curtis Midkiff joins Weber-Stephen Products as Director of Social Media
  • Zurich, MGM Resort, Goldman Sachs, Discount Tire, BJ's Wholesale Club, and others' anniversaries
  • Verisk's Alberto Canal and Rebecca Dubowchik
  • Hasbro's Mary O'Connor
  • Extra Space Storage's Andrew Todd wins social media award
  • Fifth Third Bank's Renee Kleine
  • TE Connectivity's Alex Kalbli on how to handle social media during inauguration week
  • Renee Horne is the new CMO at JPMorgan Chase & Co.
  • Target joins SocialMedia.org with Board Chair Cate Abbott
  • Cisco joins with Board Chair Victoria Venere
  • Welcome Joe Checkler, our new Board Chair at XPO Logistics
  • American Family Insurance's Tom Buchheim celebrates 10 years
  • How The J.M. Smucker Company's Gina Page and Lauren Ganim evolved the Jif brand on social media
  • TravelCenters of America joins SocialMedia.org, led by Laura Straub
  • Welcome back Audi, led by Lucy Kemmitz
  • Wells Fargo's Dan Phelps shares his insights as a social media leader
  • Latrice Newsome joins Asurion's SocialMedia.org roster
  • Hilary Banda leads Olympus as our newest member
  • Ameren's Ceri Verble
  • Ecolab, led by Alyssa Derby, joins SocialMedia.org
  • Shea Carter from Kontoor Brands' Wrangler brand
  • Boeing's Matt DeLuca
  • Schneider Electric's Jeanne Cox and Jae Wiss; Northwestern Mutual's Katy Ng; and MGM Resorts' Amy Merk
  • H&R Block's Carolyn Cohen, Cigna's Lindsey Gidjunis, and Transamerica's Nils Thorson
  • Welcome new member Western Union, led by Virginia Pereira Alvarez
  • Intel's Paula Archilha
  • Misty Mitchell to lead Asurion's membership
  • November SocialMedia.org membership anniversaries
  • Dana Stirk at Sodexo
  • Johnson & Johnson's Gabe Medeiros
  • Alexis Unwalla at Anheuser-Busch
  • Uber's Shivram Vaideeswaran
  • Viasat's Gigi Ross
  • Joe Checkler will lead XPO Logistics' membership
  • Leah Schultz from Papa John’s discusses their interactive social media promotions
  • Bridget Benjamin on launching Scholastic's Instagram channel
  • Bosch's Rebecca Lakin on launching a virtual concert series
  • How TE Connectivity's Alex Kalbli executed a new brand platform
  • Molly James-Lundak on how AbbVie delivers a consistent brand across their social channels
  • Paul Dobson on growing Citrix's influencer program
  • Farmers Insurance's Jeremy Humphries on developing a conversion lift study around content marketing ads
  • FedEx's Alex Shockey on spotlighting exceptional team members across the globe
  • Kirsten Hamstra on overhauling Lenovo's global social media strategy
  • Johnsonville Sausage's Stephanie Dlugopolski on developing a successful micro influencer program
  • How Cambia Health Solutions' Leslie Constans found success with their HealthChangers podcast
  • RE/MAX's Kayla Roofe on launching their CEO channels
  • Susan Chang on executing a social media activation at Dropbox's first-ever Work in Progress user conference
  • United Airlines' Jamie Rutter on building an employee influencer program
  • BJ's Wholesale Club's Kristy Houston on incorporating paid media into influencer efforts
  • Apollo Education's Amy Ortega on supporting your audience during a crisis
  • Novartis’ Beverley Forrester on tackling their social listening program
  • Georgia-Pacific's Rebecca Glassman and Brooke Lujano on quickly developing a response strategy
  • Securian's DJ Hamm and Katie Langer on launching a UGC campaign to engage audiences impacted by COVID-19
  • How Scholastic's Kimone Johnson amplified their distance learning initiative
  • MetLife's Colleen Sokolik on developing a content hub to support their customers
Get these updates in your inbox
SocialMedia.org
We’re the confidential, vendor-free membership organization for people leading social media at the world’s greatest brands.

We have confidential conversations you can’t have anywhere else. If you’re driving meaningful change on complicated issues, we’ve got a board seat for you.

Are you leading social media at a big company? If so, you belong in this family. Learn more about becoming a member here.

Subscribe to our email newsletter with stories of people leading social media at the world's greatest brands.

Get these updates in your inbox

Communities for people leading social media at the world’s greatest brands.

SocialMedia.org is a Board.org community. Everything you read on this website is © Board.org LLC.
Policies

Our Communities: CSR Board, DEI Board, Data Board, SocialMedia.org, SocialMedia.org Health, and Talent Marketing Board.

  • Member Login
  • Board.org Home
  • All Communities
  • Apply to Join
  • Contact Us
  • About Us
  • Careers