Baker Hughes’ Julie Cochran shares diverse list of skills social media leaders need at a big brand

Julie Cochran, SocialMedia.org alum and Social Media Leader at Baker Hughes, shared the diverse, growing list of skills needed to manage social media at a big brand in a LinkedIn feature.

Her list includes understanding and analyzing data from multiple platforms; editing and writing/producing social content, photography, video; and being able to set up ads, optimize content, report on ads, and recommend ads formats.

Nice work, Julie!