American Eagle Outfitters CMO Craig Brommers made a case for influencer marketing in a New York Times article stating it is, “arguably the most important thing we do.”

The article deep dives into the growing importance of this area of marketing — expanding to the point where businesses are popping up to formalize the relationship between brands and influencers.

Their services help companies, like American Eagle Outfitters, find, recruit, and work with influencers in an easier way.

Check out the article here.>>