How is your brand leveraging agency support for social media efforts? Is your current setup working for you, or could it be optimized? Last week, social media leaders got on a confidential call to discuss:

  • Division of labor: Determining which social media functions are outsourced to agencies
  • Operations: Team coordination, account access, fee and billing structures
  • Evaluating support: Pros and cons of boutique agencies vs. large holding companies

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