For many big brands, choosing a social media management tool often comes down to the two of the most well-known enterprise level options: Khoros or Sprinklr.

We heard candid opinions from Khoros and Sprinklr power users alike — and those who have switched teams. They discussed what they love, what they wish could improve, which modules are worth the investment, and which are not.

As you evaluate your tech stack moving into 2021, you need a social media management system that can meet your program’s needs. Whose opinion can you trust?