Over the past year, plenty of our brands have been testing out TikTok — whether it was figuring out a case to add the platform into our social channel mix or determining what content to try next. 

Now, social media leaders are sharing what we’ve learned and what’s next, including: 

  • Handling your brand or product being featured on TikTok
  • Assessing the risks of participating or sharing UGC
  • Determining if the anticipated time/resources invested are worth the reward