Over the past year, plenty of our brands have been testing out TikTok — whether it was figuring out a case to add the platform into our social channel mix or determining what content to try next.
Now, social media leaders are sharing what we’ve learned and what’s next, including:
- Handling your brand or product being featured on TikTok
- Assessing the risks of participating or sharing UGC
- Determining if the anticipated time/resources invested are worth the reward