At this point, worrying about Facebook is in your job description. The 2020 Facebook ad boycott, the FTC lawsuit, continued brand safety concerns, misinformation, high ranking employee defections, new ad limitations starting this month, and now Apple vs. Facebook — what’s next with this platform?

What does it mean for your brand’s targeted ads now that Apple’s privacy policy will limit data collection in apps like Facebook? How will you diversify your ad spend in the coming year? Will you perform a brand safety assessment?