How does your brand prioritize organic social media content in 2021? Have budget cuts or strategy shifts caused you to pull back on organic, or push forward? Is an organic strategy still viable from a business perspective?
SocialMedia.org members are exploring how organic has changed in the past year and a half, if at all. They talked through trends they’re seeing on social channels — specifically, how they’re measuring the value of organic social media, how often they’re boosting posts, and how they’re adjusting to improve organic content performance.
If you’re wondering, “Should we still be focusing resources on organic social media?” — you’re not the only one.