What is your brand’s global social media footprint, beyond your corporate presence?
Global alignment on social media strategy and brand priorities is difficult. Here are some key challenges that social media leaders are facing:
- Global channel structure: Are channels set up by business group, by region? Who owns what, and is it working?
- Global channel strategy: Is your approach based on target audience needs or internal priorities? Whether you have 20 channels or 500, what’s the limit?
- Platform technical aspects: e.g. Facebook global page structure — how is yours set up? What challenges are you experiencing?