What is the Pride story you plan to tell on social media in 2021? And how will you continue LGBTQIA representation on your channels beyond the month of June?
Here are some key challenges that social media leaders are facing:
- What is your social media strategy for Pride this year (as compared to last year)? What tone will your brand take: Celebratory? Purpose driven? Change driven?
- How are you partnering with employee/business resource groups (ERGs), other internal LGBTQIA groups within the organization, or dedicated DEI leaders for social media storytelling during Pride Month?
- What resources are you using to get leadership buy-in on your Pride efforts for 2021, and how are you making the case for a year-round strategy for showing up for the LGBTQIA community?
- How are you preparing for negative feedback from internal employees and external audiences?