How do you break through the noise without seeming like you’re “greenwashing” or opening yourself up to criticism? The challenges and opportunities for social media leaders:

  • Assessing the brand risk associated with transparency and openness
  • Collaborating with internal teams to develop a strategy for social media
  • Handling negativity: when to respond, when to ignore
  • Developing creative storytelling and identifying proper channels for your sustainability initiatives
  • Approaches for addressing multiple audiences: Investors, customers, and partners

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