Whether your paid social media is run completely in-house or you leverage an external agency, how do you successfully manage all the moving parts? SocialMedia.org members recently discussed key challenges, like:

  • Operational protocols: How do you guide internal stakeholders on paid versus organic campaign requests?
  • Billing efficiencies: How do you structure paid social media billing across platforms and departments? Is there a “right way” to do this?
  • Quality assurance: Which processes do you leverage to keep paid social operations on track?