The past year was another learning curve for influencer management. How do you know if your influencer partners are socially “clean” before you sign a contract? And how do you know if you’re paying the right rates? Your peers at big brands are assessing risk for paid talent on social media and discussing:
- Vetting processes and tools: What systems do you have in place to validate influencer credentials? Automated tools, background checks, or something else?
- Determining compensation: How do you know if you’re paying the right rates, and if you’re being fair and equitable to all paid talent?
- Setting expectations: What do you have in place to encourage appropriate standards of behavior? A code of conduct? Does this live in your talent contract?