The past year was another learning curve for influencer management. How do you know if your influencer partners are socially “clean” before you sign a contract? And how do you know if you’re paying the right rates? Your peers at big brands are assessing risk for paid talent on social media and discussing:

  • Vetting processes and tools: What systems do you have in place to validate influencer credentials? Automated tools, background checks, or something else?
  • Determining compensation: How do you know if you’re paying the right rates, and if you’re being fair and equitable to all paid talent?
  • Setting expectations: What do you have in place to encourage appropriate standards of behavior? A code of conduct? Does this live in your talent contract?

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