With executives in the spotlight more than ever, what efficiencies have you put in place to internally manage their social media presences in 2021? Here are some key challenges that social media leaders are facing:
- Support structures: Dedicated FTE, cross-departmental co-management, or a hybrid/tiered approach? Where is the social team hands-on, and where are they hands-off?
- Content creation processes: Who owns this — the social team, executive comms, internal SMEs, the execs themselves, or a combination of these? Is this working for you?
- Effective tools and systems: Are you leveraging existing tools for approvals and engagements, coordinating via email, or something else?