This past year, several of us reallocated Facebook ad spend into secondary social media platforms like Snapchat — which has made us wonder: Is Snapchat seeing a second wave or is it a bygone platform? What results have you seen from your Snapchat investment — good or bad? And how has your approach to this channel shifted?

SocialMedia.org members recently gathered together to confidentially discuss:

  • Staffing/resources you’re dedicating to this platform
  • Targeting strategies to attract a younger demographic
  • Exploring social commerce capabilities
  • Testing and implementing augmented reality
  • Maximizing your relationships with Snapchat representatives

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