Consumers are pivoting to e-commerce and leading brands are shifting focus to shoppable social content. Here are some key questions that social media leaders are working through:
- What are the pros and cons of the leading platforms: Facebook Shops/catalog, Instagram shopping, YouTube/Pinterest/Snapchat Collection Ads, etc.?
- How are you determining what percentage of your budget to set aside for social commerce tests?
- How are you evaluating the success of your social shopping initiatives? Which KPIs really matter?