How sustainable is it for social media teams to create and distribute content all of the time? And considering this past year, is it best to have something always ticking away in the background, or should you put all your time and budget into shorter projects? We’re talking about:

  • The business case for an “always on” approach vs. campaign-based marketing
  • How to test and learn in an “always on” environment
  • Leveraging social listening to anticipate customer needs 24/7
  • Addressing challenges in creating news when there is no news from business units