Do you need a vendor platform to run a successful enterprise-wide employee advocacy program? Or, if you have an advocacy platform, how do you leverage employees who are not active within your tool? Not everyone has the budget or headcount to run a vendor-hosted employee…
There’s a whole community of social media leaders at big brands helping each other solve their toughest problems — every day. You don’t have to go it alone.
Whether your paid social media is run completely in-house or you leverage an external agency, how do you successfully manage all the moving parts? SocialMedia.org members recently discussed key challenges, like: Operational protocols: How do you guide internal stakeholders on paid versus organic campaign requests?…
With the recent surge in social-audio formats, is your leadership asking for you to move into the podcast space? Are the time and resources invested worth it when it comes to producing corporate podcasts? Senior social media leaders are asking questions around: Development: Securing budget,…
When it comes to social media care metrics and KPIs, do you prioritize quantity or quality? And which metrics are most meaningful to your executives? Here are some challenges that social media leaders are considering: Setting goals: What are your SLA requirements and how often…
Across industries and job types, companies currently have a record number of job openings but are seeing significant drops in applicants. How are your social media and talent acquisition teams working together to strategically attract new talent? Considering Facebook’s targeting rules and data privacy concerns,…
Does a recent breach or hack have you RFPing a new account security tool for social media? Have you recently onboarded a new one? Or, are you a long-term fan of your current vendor? SocialMedia.org members recently got on a confidential call to give their…
How is your brand leveraging agency support for social media efforts? Is your current setup working for you, or could it be optimized? Last week, social media leaders got on a confidential call to discuss: Division of labor: Determining which social media functions are outsourced…
How does your brand prioritize organic social media content in 2021? Have budget cuts or strategy shifts caused you to pull back on organic, or push forward? Is an organic strategy still viable from a business perspective? SocialMedia.org members are exploring how organic has changed…
Over the past year, plenty of our brands have been testing out TikTok — whether it was figuring out a case to add the platform into our social channel mix or determining what content to try next. Now, social media leaders are sharing what we’ve…
The past year was another learning curve for influencer management. How do you know if your influencer partners are socially “clean” before you sign a contract? And how do you know if you’re paying the right rates? Your peers at big brands are assessing risk…
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