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Social media customer care: How do you measure success?

When it comes to social media care metrics and KPIs, do you prioritize quantity or quality? And which metrics are most meaningful to your executives? Here are some challenges that social media leaders are considering: Setting goals: What are your SLA requirements and how often…

Talent acquisition and social media: What’s your targeting strategy?

Across industries and job types, companies currently have a record number of job openings but are seeing significant drops in applicants. How are your social media and talent acquisition teams working together to strategically attract new talent?  Considering Facebook’s targeting rules and data privacy concerns,…

Organic social media: How has your approach changed?

How does your brand prioritize organic social media content in 2021? Have budget cuts or strategy shifts caused you to pull back on organic, or push forward? Is an organic strategy still viable from a business perspective? SocialMedia.org members are exploring how organic has changed…

TikTok — what do we know after a year of testing?

Over the past year, plenty of our brands have been testing out TikTok — whether it was figuring out a case to add the platform into our social channel mix or determining what content to try next.  Now, social media leaders are sharing what we’ve…

Pinterest: Are you revitalizing your brand’s presence?

Given increased concerns with Facebook, many brands are working to diversify their social media portfolio. Leaders are planning to reinvigorate and level-up their Pinterest strategy as they think through: Leveraging Pinterest to fuel top-of-funnel acquisition The ROI of promoting pins Harnessing the power of UGC…

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