How can we pivot our social media teams to generate video content that is timely and on-trend, but still on brand? This week, social media leaders are talking about building an authentic video content strategy, getting the C-suite on board with emerging formats, and measuring…
There’s a whole community of social media leaders at big brands helping each other solve their toughest problems — every day. You don’t have to go it alone.
How will your company address the news out of Ukraine, especially as global brands? Is it time to pause social media activity? Over 160 big-brand social media leaders gathered for two different conversations to benchmark the following: Will you pause social media activity, or continue…
How is your brand leveraging Twitter this year, and how are you reexamining the platform’s role in your strategy? Social media leaders are asking about: Strategic importance: Growing, shrinking, or staying the same in 2022? Personalization: How are you reaching your audience with Twitter-specific content?…
What does your DEI social media content strategy look like for 2022? How are you fostering more robust, consistent approaches to DEI that go beyond periodic logo changes and heritage month campaigns? Ownership: Who’s leading the charge for your DEI content strategy? A look ahead:…
As the Great Resignation rages on, and the demands on social media teams continue to evolve, how are you adjusting your hiring practices to grow your teams in 2022? SocialMedia.org members met last week to discuss: Retention: How are you working to prevent burnout or…
How do we turn social media risk assessment and escalation into an active part of company culture? As new crises continue to unfold, how do we ensure these documents inform decisions and stay up to date? Let’s talk about: Documentation: What’s your process for auditing…
Whether your company’s vaccine mandate recently passed or is fast approaching, how can you mitigate being targeted by anti-vaxxers or elected officials on social media? What is your plan if your own employees speak out against the mandate on their social media channels? We’ve seen…
According to Adweek, 85% of social media users are more influenced by user-generated content (UGC) than content made by brands. So what processes does your brand have in place to harness the power of its engaged consumers and superfans? Other social media leaders at billion-dollar…
Negative comments are not slowing down, and it falls to you to manage your brand’s reputation on social media. It’s exhausting work, but you don’t have to go it alone. Leaders like you are learning how to deal with negativity on social media from one…
Given the current state of the pandemic and its shifting effects on business, how will your 2022 budget flex in response? Planning for the unknown doesn’t need to be done in a silo. Social media leaders at really big brands are considering: Where we’re allocating…
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