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Russia invades Ukraine: What’s your social media plan?

How will your company address the news out of Ukraine, especially as global brands? Is it time to pause social media activity? Over 160 big-brand social media leaders gathered for two different conversations to benchmark the following: Will you pause social media activity, or continue…

How are you evaluating your Twitter channel strategy for 2022?

How is your brand leveraging Twitter this year, and how are you reexamining the platform’s role in your strategy? Social media leaders are asking about: Strategic importance: Growing, shrinking, or staying the same in 2022? Personalization: How are you reaching your audience with Twitter-specific content?…

How are you addressing vaccine mandate fallout on social media?

Whether your company’s vaccine mandate recently passed or is fast approaching, how can you mitigate being targeted by anti-vaxxers or elected officials on social media? What is your plan if your own employees speak out against the mandate on their social media channels? We’ve seen…

Harnessing the power of UGC: Content strategy, tools, and legal

According to Adweek, 85% of social media users are more influenced by user-generated content (UGC) than content made by brands. So what processes does your brand have in place to harness the power of its engaged consumers and superfans? Other social media leaders at billion-dollar…

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