Brands-Only Call on Social Media’s Role in Crisis Management

February 12, 1 PM CT / 2 PM ET


Use this form to register for’s private, brands-only call on Wednesday, February 12th, at 1 PM CT.

Each week, members hop on the phone for a real-time conversation about the hot topic on everyone’s mind, a behind-the-scenes look at a member’s program, or simply for a chance to pick each others’ brains. These aren’t presentations or webinars — just great conversations among members. And because it’s confidential and vendor-free, you get much better information from people who’ve been there and done that. (See our FAQ list for more details.)

About the call:

Social media’s role in crisis management

Today, brands are finding themselves in the crosshairs of crises more often, and that’s unlikely to change with the lead up to the 2020 elections. Whether the crisis occurred online or elsewhere, social media leaders are a key part of the escalation, mitigation, and response plans. Join us for a discussion on how we prepare and simulate social media’s role in various crisis situations. We’ll discuss how we leverage our social listening capabilities to identify and inform our overall communications strategies, how to set up our community management teams for success when a crisis hits, and how to coordinate with other teams throughout our organizations.

Who is joining the call (so far)

Del Monte Foods Company, HEB, Regis, and Tractor Supply Company.

Who is not on this call

No vendors, consultants, small businesses, job seekers, or salespeople.

Nobody will pitch you. Everyone is someone like you, with a job like yours, at a company like yours.

Frequently Asked Questions:

Who will be on the call? A hand-selected group of social media leaders from major brands.

Is it really brands-only? Yes, every participant is hand-screened. Only people running social media at major companies are allowed. No vendors, no salespeople, no sponsors.

Who is We are a brands-only community for social media leaders at the world’s greatest companies.

What happens after I register? We’ll reach out to set up a short conversation to prep you for the call. We do this for all participants, even if you’ve joined one of our calls in the past. We work hard to make this experience a valuable use of your time, and ensuring that all participants are prepped on the topic and understand how our conversations work is an important part of that process.

Do I have to join? Nope. This call is a sample discussion for non-members. But if you do join, our community has a conversation like this every week, and your inner circle of social media leaders can participate.

Who is the presenter? Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at organizations like yours.

Is it confidential? Yes, every participant agrees to keep the call confidential (and we ban observers, vendors, press, and analysts.)

What’s with all these rules? All this structure is what makes our conversations so useful for busy executives. High value, little noise.