About the call:
The delicate art of reactivating your influencer content strategy
Concerned about striking the right tone with your influencer content right now? You’re not alone. It’s a fine line to walk between creating a distraction from COVID-19 anxiety and appearing tone deaf.
Join this discussion to share your plans to reintroduce influencers and brand ambassadors to your content mix. We’ll talk about risk mitigation and the direction or guidance you’re providing influencer partners, the types of “bridge” content you’re hoping to leverage during this time, and examples of how to maintain a tone of sensitivity given the current climate.
On this call, you’ll experience the community that is here to help you talk through the tough stuff and help your brand weather this crisis.
Who is joining the call (so far)
Dassault Systemes, M&T Bank, Mattel, Regeneron Pharmaceuticals, and Rich Products.
Who is not on this call
No vendors, consultants, small businesses, job seekers, or salespeople.
Nobody will pitch you. Everyone is someone like you, with a job like yours, at a company like yours.
How to join the line:
Use this form to register for SocialMedia.org’s private, brands-only call on Tuesday, June 9th, at 1 PM CT.
Each week, SocialMedia.org members hop on the phone for a real-time conversation about the hot topic on everyone’s mind, a behind-the-scenes look at a member’s program, or simply for a chance to pick each others’ brains. These aren’t presentations or webinars — just great conversations among members. And, because it’s confidential and vendor-free, you get much better information from people who’ve been there and done that. (See our FAQ list for more details.)
Who will be on the call? A hand-selected group of social media leaders from major brands.
Is it really brands-only? Yes, every participant is hand-screened. Only people running social media at major companies are allowed. No vendors, no salespeople, no sponsors.
Who is SocialMedia.org? We are a brands-only community for social media leaders at the world’s greatest companies.
What happens after I register? We’ll reach out to set up a short conversation to prep you for the call. We do this for all participants, even if you’ve joined one of our calls in the past. We work hard to make this experience a valuable use of your time, and ensuring that all participants are prepped on the topic and understand how our conversations work is an important part of that process.
Do I have to join? Nope. This call is a sample discussion for non-members. But if you do join, our community has a conversation like this every week, and your inner circle of social media leaders can participate.
Who is the presenter? Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at organizations like yours.
Is it confidential? Yes, every participant agrees to keep the call confidential (and we ban observers, vendors, press, and analysts.)
What’s with all these rules? All this structure is what makes our conversations so useful for busy executives. High value, little noise.