Brands-Only Call on Managing Brand Reputation Risk in Social
November 12, 2019 • 1 PM ET / 12 PM CT
Use this form to register for SocialMedia.org’s private, brands-only call on Tuesday, November 12, at 12 PM CT.
Each week, SocialMedia.org members hop on the phone for a real-time conversation about the hot topic on everyone’s mind, a behind-the-scenes look at a member’s program, or simply for a chance to pick each others’ brains. These aren’t presentations or webinars — just great conversations among members. And because it’s confidential and vendor-free, you get much better information from people who’ve been there and done that. (See our FAQ list for more details.)
About the call:
Managing brand reputation risk in social
While social media is an important marketing tool and source of data, we recognize it is also a thermometer for taking the public’s temperature on our brand’s reputation. It is the domain for building (and possibly harming) our reputation. On social, we hear from both our happiest clients and from vocal, dissatisfied customers, employees, and applicants. One complaint is a concern, while 1,000 can signal a trend we need to deal with. Security, privacy, legal, and regulatory compliance issues also present possible risks for us on our social sites, not to mention our current divisive political climate as we head into 2020 elections.
On this call, we’ll talk together about our brand’s reputation management efforts. We’ll discuss our strategy for managing review sites, responding to negative comments on our social platforms, structuring a social listening program that allows us to really hear what’s going on, and how we work across departments to have a seamless strategy. This will be a great time for all of us to share examples of those comments that threw your team into a tailspin and to share advice about how to handle them.
Who’s joining the call (so far):
Allstate, Apollo Education Group, Archer Daniels Midland, Blue Cross Blue Shield of IL, TX, OK, NM, MT, Boeing, Brookshire Grocery, Burger King, Cedar Fair Entertainment, Charles Schwab, Citizens Financial Group, Compass Group North America, Essilor, GlaxoSmithKline, Invesco, Kaiser Permanente, Land O’Lakes, Leggett & Platt, Party City, Penn National Gaming, Pilot Travel Centers, Pitney Bowes, PPL, Schwan Food, Sempra Energy, Sun Life Financial, Tyson Foods, Ulta Beauty, Valmont Industries, Valvoline, Walmart, and Zimmer Biomet.
Frequently Asked Questions:
Who will be on the call? A hand-selected group of social media leaders from major brands.
Is it really brands-only? Yes, every participant is hand-screened. Only people running social media at major companies are allowed. No vendors, no salespeople, no sponsors.
Who is SocialMedia.org? We are a brands-only community for social media leaders at the world’s greatest companies.
What happens after I register? We’ll reach out to set up a short conversation to prep you for the call. We do this for all participants, even if you’ve joined one of our calls in the past. We work hard to make this experience a valuable use of your time, and ensuring that all participants are prepped on the topic and understand how our conversations work is an important part of that process.
Do I have to join? Nope. This call is a sample discussion for non-members. But if you do join, our community has a conversation like this every week, and your inner circle of social media leaders can participate.
Who is the presenter? Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at organizations like yours.
Is it confidential? Yes, every participant agrees to keep the call confidential (and we ban observers, vendors, press, and analysts.)
What’s with all these rules? All this structure is what makes our conversations so useful for busy executives. High value, little noise.