Brands-Only Call on COVID-19: What’s Your Brand’s Social Media Plan of Action?

April 7, 1 PM CT / 2 PM ET

  • No vendors.
  • Big companies.
  • Senior leaders only.

About the call:

COVID-19: What’s your brand’s social media plan of action?

As social media leaders at major brands, it is our job to advise our leadership and direct our social response during this time of uncertainty.

Let’s use this call to benchmark with our peers. We’ll discuss our listening strategies, the guidance we’re offering employees (from executive spokespeople to frontline employees), our crisis planning, and whether or not we are posting on social about this topic. We’ll discuss if we are “business as usual” or pausing our strategy.

This conversation will focus on our external social channels, so we can pool our experiences and return to leadership with knowledge of how our peers are approaching this uncharted territory.

Who is joining the call (so far)

7-Eleven, Alcon, Avnet, Boscov’s Department Store, Danone, Electrolux, Emerson, Estes Express Lines, FIS, Gates Corporation, Hewlett Packard Enterprise, Jacuzzi Brands, Louisiana-Pacific Corporation, Masco, Mastercard, Otsuka, Post Consumer Brands, and Sony.

Who is not on this call

No vendors, consultants, small businesses, job seekers, or salespeople.

Nobody will pitch you. Everyone is someone like you, with a job like yours, at a company like yours.

How to join the line:

Use this form to register for’s private, brands-only call on Tuesday, April 7th, at 1 PM CT.

Each week, members hop on the phone for a real-time conversation about the hot topic on everyone’s mind, a behind-the-scenes look at a member’s program, or simply for a chance to pick each others’ brains. These aren’t presentations or webinars — just great conversations among members. And, because it’s confidential and vendor-free, you get much better information from people who’ve been there and done that. (See our FAQ list for more details.)

Frequently Asked Questions:

Who will be on the call? A hand-selected group of social media leaders from major brands.

Is it really brands-only? Yes, every participant is hand-screened. Only people running social media at major companies are allowed. No vendors, no salespeople, no sponsors.

Who is We are a brands-only community for social media leaders at the world’s greatest companies.

What happens after I register? We’ll reach out to set up a short conversation to prep you for the call. We do this for all participants, even if you’ve joined one of our calls in the past. We work hard to make this experience a valuable use of your time, and ensuring that all participants are prepped on the topic and understand how our conversations work is an important part of that process.

Do I have to join? Nope. This call is a sample discussion for non-members. But if you do join, our community has a conversation like this every week, and your inner circle of social media leaders can participate.

Who is the presenter? Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at organizations like yours.

Is it confidential? Yes, every participant agrees to keep the call confidential (and we ban observers, vendors, press, and analysts.)

What’s with all these rules? All this structure is what makes our conversations so useful for busy executives. High value, little noise.