Brands-Only Call on BtoB Social Media: Managing Stakeholders’ Expectations During COVID-19

April 28, 12 PM CT / 1 PM ET

  • No vendors.
  • Big companies.
  • Senior leaders only.

About the call:

BtoB social media: Managing stakeholders’
expectations during COVID-19

At many big BtoB brands, social media can feel like an add-on to existing campaigns and initiatives. In light of COVID-19, with trade shows cancelled and sales people unable to meet clients’ in-person requests, we are all hustling to create a social-first strategy to drive sales.

Come together with other BtoB social media leaders to discuss:

  • Managing internal expectations and increased demand for content
  • Standing up or growing a social sales enablement program
  • Investigating social media/virtual alternatives to events and travel shows

This is a moment for your social program to show its unique value, while still only using the same resources you had last month. Join this call to discuss how to navigate this challenge with people like you, with jobs like yours, at BtoB companies like yours.

Who is joining the call (so far)

AIG, AmTrust Financial Services, ANSYS, BASF, Blue Cross Blue Shield of Tennessee, Brady Corporation, Ciena, Corteva Agriscience, Estes Express Lines, Fifth Third Bank, Fortinet, Freeman, Ingredion, Kronos, McGraw Hill Education, nVent, ON Semiconductor, and Texas Instruments.

Who is not on this call

No vendors, consultants, small businesses, job seekers, or salespeople.

Nobody will pitch you. Everyone is someone like you, with a job like yours, at a company like yours.

How to join the line:

Use this form to register for’s private, brands-only call on Tuesday, April 28th, at 12 PM CT.

Each week, members hop on the phone for a real-time conversation about the hot topic on everyone’s mind, a behind-the-scenes look at a member’s program, or simply for a chance to pick each others’ brains. These aren’t presentations or webinars — just great conversations among members. And, because it’s confidential and vendor-free, you get much better information from people who’ve been there and done that.

Frequently Asked Questions:

Who will be on the call? A hand-selected group of social media leaders from major brands.

Is it really brands-only? Yes, every participant is hand-screened. Only people running social media at major companies are allowed. No vendors, no salespeople, no sponsors.

Who is We are a brands-only community for social media leaders at the world’s greatest companies.

What happens after I register? We’ll reach out to set up a short conversation to prep you for the call. We do this for all participants, even if you’ve joined one of our calls in the past. We work hard to make this experience a valuable use of your time, and ensuring that all participants are prepped on the topic and understand how our conversations work is an important part of that process.

Do I have to join? Nope. This call is a sample discussion for non-members. But if you do join, our community has a conversation like this every week, and your inner circle of social media leaders can participate.

Who is the presenter? Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at organizations like yours.

Is it confidential? Yes, every participant agrees to keep the call confidential (and we ban observers, vendors, press, and analysts.)

What’s with all these rules? All this structure is what makes our conversations so useful for busy executives. High value, little noise.