Organic social media: How has your approach changed?

How does your brand prioritize organic social media content in 2021? Have budget cuts or strategy shifts caused you to pull back on organic, or push forward? Is an organic strategy still viable from a business perspective? SocialMedia.org members are exploring how organic has changed…

Do these challenges feel familiar?

There’s a whole community of social media leaders at big brands helping each other solve their toughest problems — every day. You don’t have to go it alone.

TikTok — what do we know after a year of testing?

Over the past year, plenty of our brands have been testing out TikTok — whether it was figuring out a case to add the platform into our social channel mix or determining what content to try next.  Now, social media leaders are sharing what we’ve…

Pinterest: Are you revitalizing your brand’s presence?

Given increased concerns with Facebook, many brands are working to diversify their social media portfolio. Leaders are planning to reinvigorate and level-up their Pinterest strategy as they think through: Leveraging Pinterest to fuel top-of-funnel acquisition The ROI of promoting pins Harnessing the power of UGC…

How do we define our DEI social media content strategies?

Do we know what we’re specifically trying to accomplish with our diversity, equity, and inclusion (DEI) content on social media? We’re considering: Defining goals: Is the goal for employees or customers to see us taking a stand on social media, to signal how our companies…

Are you leaping into the world of social media commerce?

Consumers are pivoting to e-commerce and leading brands are shifting focus to shoppable social content. Here are some key questions that social media leaders are working through: What are the pros and cons of the leading platforms: Facebook Shops/catalog, Instagram shopping, YouTube/Pinterest/Snapchat Collection Ads, etc.?…

Executive social media: What in-house efficiencies do you use?

With executives in the spotlight more than ever, what efficiencies have you put in place to internally manage their social media presences in 2021? Here are some key challenges that social media leaders are facing: Support structures: Dedicated FTE, cross-departmental co-management, or a hybrid/tiered approach?…

How are you refining your social media RFP process?

Whether you’re looking for a new tool or a new agency partner, the RFP process is critical to your social media strategy. Social media leaders are discussing these challenges: Building the brief: Identifying key objectives and criteria for new agency partners and vendors Maintaining progress:…

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