The Facebook dilemma

At this point, worrying about Facebook is in your job description. The 2020 Facebook ad boycott, the FTC lawsuit, continued brand safety concerns, misinformation, high ranking employee defections, new ad limitations starting this month, and now Apple vs. Facebook — what’s next with this platform?…

Do these challenges feel familiar?

There’s a whole community of social media leaders at big brands helping each other solve their toughest problems — every day. You don’t have to go it alone.

Making the move in-house: Paid social media buying

You could save time, money, and headaches by bringing your paid social media buying program in-house — but only if you do it just right. We’re talking about: Meeting staffing/resource needs Integrating new vendor functionality to support in-house efforts Creating new success metrics Helping your…

Creating a social-first customer care team

How do you create an integrated social media customer care program that not only supports but also elevates your brand voice? The challenges: Who owns social care? Who should? Benefits and pitfalls of cross training your call center representatives SLAs and metrics for your care…

Holistic social media measurement in 2020 and beyond

How are you measuring the effectiveness of your social program beyond likes and engagement? And how are you providing a well-rounded picture of this year’s qualitative and quantitative metrics to leadership? The challenges: How to tie social media to sales and conversions How to compare…

Vendor showdown: Sprinklr vs. Khoros

For many big brands, choosing a social media management tool often comes down to the two of the most well-known enterprise level options: Khoros or Sprinklr. We heard candid opinions from Khoros and Sprinklr power users alike — and those who have switched teams. They…

Paid and organic strategy: Working in lockstep

What is your strategy for bringing together your paid and organic teams so they mutually benefit from one another? How can we create a holistic social ecosystem? The opportunities: Using data from both paid and organic to inform and drive larger social strategy Bringing conversions…