Case studies:

  • Aaron Able, Director of Social Media and Digital Content, shares how West Elm is creating a sense of community and authenticity by activating local shoppers to become content creators. Marketing Dive >>
  • Sam Sova, Johnson Controls’ Global Director of Social Media and Digital Content, discusses how their legacy brand is leading digital change with an integrated content marketing strategy. Percolate Blog >>
  • Lionsgate is the first brand to attach Snapchat’s new Context Cards to a Sponsored Lens campaign to sell tickets for its upcoming film, Wonder. Marketing Land >>
  • Mary Beth Laughton, EVP of Omni Retail at Sephora, talks about how they increased their makeover booking rate by 11% with the launch of their Facebook Messenger bot. Facebook Business >>
  • Papa John’s CMO Brandon Rhoten discusses his goal of “enhancing Papa John’s advertising, digital marketing, and social media efforts with a focus on quality.” Brandchannel >>
  • Gloria Potichko, Director of Digital and Content Marketing Communications at Georgia-Pacific Pro, talks about their BtoB social listening program and how those insights led to a bolder approach to using bathroom humor. Chief Marketer >>
  • The Home Depot and Starbucks increased their social engagement with October’s TV ads, according to 4C Insights’ TV Social Lift rankings. Found Remote >>
  • KFC’s 11 herbs and spices Twitter joke continues — the chain sent the man who discovered the joke a custom portrait of him getting a piggyback ride from Colonial Sanders. Adweek >>
  • Banks like Goldman Sachs, Bank of America, and Citi prefer Twitter over other social channels to push podcasts, video interviews, company updates, and sponsorships to customers. Tearsheet >>
  • Yoplait is promoting their “Mom On” campaign with outreach through social media influencers that encourages moms to pass along the sarcastic 1-833-MOM-TIPS phone line. MediaPost >>

Job Openings:

  • Mastercard needs a Director of Digital and Social Marketing Technologies to own their CRM and other in-house enterprise-technology. (Purchase, NY) Mastercard Careers >>
  • VF Corporation is looking for a Senior Manager of Social Media Strategy who has the creativity, vision, and experience to contribute and help execute a global social media strategy for all of their brands. (Alameda, CA) VF Corporation Jobs >>
  • Boeing is looking for a Social Media Manager to help lead the expansion and development of their social media presence across a variety of channels. (Chicago, IL) Boeing Jobs >>
  • Sleep Number has an opening for a digital and social media director who will lead the strategy, development, execution, and optimization of their paid digital efforts. (Minneapolis, MN) Jobs at Sleep Number >>
  • Johns Hopkins Health System is looking for a Consumer Engagement Internet Marketing Manager to serve as a central strategic leader in the exploration, development, execution, and analysis of a digital strategy. (Baltimore, MD) Johns Hopkins Career Opportunities >>

New Hires:

  • Celgene hired Kristin Miller Nguyen as their new Associate Director of Global Social Media. LinkedIn >>
  • Former Burger King Senior Director of Media and Communications, Adam Gagliardo, has a new job as Head of Media for Carl’s Jr. and Hardees. LinkedIn >>

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